ACE Cranes
By focusing on innovation, we are not only contributing to the nation’s infrastructure development but also ensuring that our customers have access to the most advanced and efficient equipment in the market.
Manish Mathur - CEO, ACE Cranes
What cutting-edge innovations and technologies in your products are contributing to faster project delivery and cost-effectiveness?
We have developed innovative solutions for the construction of large infrastructure projects such as highways, metro rail, tunnelling, mining, industries etc. all of which are tailored to meet the construction industry’s evolving needs. Our focus is on increasing efficiency, safety, and sustainability in our products, which ultimately contribute to faster project delivery and cost-effectiveness.
For instance, our advanced cranes and material handling equipment are engineered with precision to tackle the complexities of large-scale projects. One standout innovation is the integration of smart technology into our products, such as IoT-enabled equipment that monitor real-time data on performance and operational health. It also allows us to predict maintenance needs and address potential issues before they cause downtime, significantly enhancing project timelines.
The use of IoT in our products allows us to gather data across multiple projects, giving clients a comprehensive overview of equipment performance. This integration of smart technology helps in optimizing workflows, reducing fuel consumption, and increasing the lifespan of machinery, all of which contribute to cost-effectiveness for our customers. By addressing key challenges such as downtime and inefficiencies, our innovations are helping to accelerate infrastructure development across the board.
How is your company innovating to reduce energy consumption, minimize emissions, and incorporate green technology in its equipment?
Sustainability is a cornerstone of product design and operational philosophy at ACE. Modern infrastructure projects must adhere to stringent environmental standards, and we’re committed to innovating in ways that reduce energy consumption, minimize emissions, and integrate green technology into our equipment.
One of the key areas where we have made significant progress is in reducing the carbon footprint of our machinery. Our latest range of cranes and equipment comes with energy-efficient engines that comply with stringent emission norms. We have also incorporated electric powered models into our product lineup, which have been particularly well-received in metro rail and urban infrastructure projects. These machines not only reduce emissions but also lead to substantial fuel savings for our customers.
A recent success story highlighting our progress in sustainability is our involvement in a project where we supplied electric-powered material handling equipment. The project saw major reduction in machine running cost compared to conventional machinery, while maintaining optimal performance levels. Our commitment to green technology not only supports sustainable development but also offers tangible operational benefits to our clients.
What strategies does your company employ to compete on a global scale?
ACE has been actively expanding into international markets; however, global expansion comes with its own set of challenges, from price competitiveness to navigating tariffs and local content regulations. Our strategy for differentiating our products on the global stage is to deliver exceptional value through innovation, quality, and after-sales service.
One of our key competitive advantages is our deep understanding of the diverse needs of different markets. For instance, in markets where cost is a significant factor, we offer customized solutions that provide high performance at competitive pricing. This is made possible through continuous R&D, where we design equipment that is not only robust but also cost-effective in terms of maintenance and fuel consumption.
To overcome logistical challenges, we have established partnerships with local distributors and dealers in key export markets, ensuring timely delivery and local support for our customers. This not only helps us meet local requirements but also reduces costs and lead times for our customers abroad.
How is your company optimizing manufacturing processes and addressing supply chain issues?
The rising costs of production and supply chain disruptions have indeed posed challenges, but at ACE, we have turned these into opportunities for innovation and optimization. We are continuously working on improving our manufacturing processes through automation, digitalization, and lean manufacturing practices. These advancements have allowed us to reduce production costs while maintaining the high quality of our products.
For example, we have implemented robotics in our manufacturing plants to increase precision and reduce waste. This has significantly improved our production timelines and reduced overhead costs. Furthermore, our digital supply chain management system helps us monitor every step of the procurement and production process in real-time, allowing us to make quick adjustments when disruptions occur.
To further strengthen our supply chain, we have developed long-term partnerships with reliable suppliers and diversified our supplier base to avoid dependency on any single source. This multi-pronged approach has not only mitigated risks but also enabled us to reduce costs without compromising on quality.
How can the industry-government partnership streamline business operations and foster innovation? Please suggest policy reforms that would have a positive impact on the global competitiveness of the Indian construction equipment industry.
The partnership between the construction equipment industry and the government can be further strengthened through streamlined policies that reduce bureaucratic hurdles and foster innovation. An area that we would welcome is the simplification of taxation and customs regulations. Currently, navigating the complex web of taxes and duties is time-consuming and can delay operations. A more straightforward tax regime, particularly for exporters, would significantly boost our global competitiveness.
Another area for reform is the introduction of incentives for R&D in the construction equipment sector. By offering grants or tax deductions for companies that invest in research and innovation, the government can encourage the development of cutting-edge technology that not only serves the domestic market but also makes Indian products more competitive internationally.
What innovations are you showcasing at bauma CONEXPO INDIA 2024?
At ACE, we are proud to showcase a range of innovations that include upgraded, more efficient, and higher capacity cranes, electric material handling equipment, and smart monitoring systems for greater operational efficiency and safety.
One of the highlights of our exhibit will be our new line of eco-friendly equipment that combines performance with sustainability. These products are designed to support India’s infrastructure growth while minimizing environmental impact.
