HD Hyundai Construction Equipment India

HD Hyundai has become the No. 1 exporter of crawler excavators from India, shipping over 6,000 units to 45+ countries. The company’s unique approach and core philosophy ‘Advantage India’ drives its strategic actions.
Rajiv Chaturvedi - Vice President, HD Hyundai Construction Equipment India

What innovations in your product line are bringing more value to the end-users involved in the construction of mega infra projects?

HD Hyundai is an engineering equipment company that caters to the needs of large-scale infrastructure projects like highways, metro rail systems, tunnelling, mining, railways, and mega-industrial developments. The company’s products focus on safety, productivity, and sustainability in response to the construction industry's demand for high-tech and high-performance machines.

All our products add value to our customers. To give some examples, our HX520L Mining Excavator features Intelligent Power Control (IPC), with three fuel-efficient modes, significantly reduces fuel consumption without compromising power.

To mitigate the harsh conditions in large scale infra projects, we have built our excavators with a reinforced undercarriage and high-tensile steel, making it ideal for extreme conditions, ensuring longer machine life. And to ensure reduced downtime, we have Hi-MATE and Hi-TRACK remote management systems.

Our focus on operator comfort and safety is demonstrated in all our products. Our HL930I and HL950I Wheel Loaders also feature climate-controlled cabins and enhanced visibility to minimize operator fatigue.

We are also working on eco-friendly solutions, for example, our HX35Az Mini Excavator, which is compliant with Tier-4 emissions standards, and the HL930I and HL950I Wheel Loaders, will feature BS-V engines by 2025, ensuring minimal environmental impact through reduced emissions. Plus, HD Hyundai’s fuel-efficient engines, advanced cooling systems, and auto-idle features result in significant savings on operational costs, especially for long-term projects. This is very important for our customers to keep a check on the project cost.

How is your company leveraging AI, IoT, and autonomous systems to enhance efficiency, safety, and timelines?

Our AI-Powered Predictive Maintenance Hi-MATE & Hi-TRACK allows for real-time data analytics, enabling predictive maintenance to anticipate wear and reduce unexpected downtime. This keeps machines running at peak performance, minimizing delays and associated costs.

At the global level, we have started working on Autonomous Systems for enhanced productivity. Autonomous capabilities and IoT integration will help HD Hyundai's machines to perform tasks like earthmoving and material handling with minimal human intervention. This accelerates project timelines and reduces errors, enhancing overall project efficiency. We have not kept any timeline to launch the Autonomous System yet, but we are keen to bring it to India as soon as possible.

What are the company’s strategies to differentiate its products and services in global markets?

HD Hyundai has become the No. 1 exporter of crawler excavators from India, shipping over 6,000 units to 45+ countries. The company’s global success stems from its unique approach and core philosophy, “Advantage India”, which drives strategic actions to differentiate its offerings.

HD Hyundai tailors its products to regional market needs and develops competitive strategies to stay ahead of local competitors, ensuring their products provide superior value. The company strengthens relationships with its international partners by showcasing its state-of-the-art factory and engaging in live product demonstrations. Our sales and service teams maintain a strong field presence in key export markets, regularly visiting clients and gathering Voice of Customer (VOC) insights to improve products and services.

How is HD Hyundai overcoming barriers such as price competitiveness, tariffs, logistics, and local content regulations in key export markets?

HD Hyundai addresses global market challenges through strategic shipment planning, establishing stockpiles in key locations, and leveraging long-term relationships with shipping agents. To maintain competitiveness, we develop machinery with advanced features that clearly differentiate HD Hyundai from its competitors. We use Virtual Training Tools to ensure consistent and efficient skill development across regions.

At HD Hyundai, we are delivering highly efficient machines that drive infrastructure development and contribute to building a more self-reliant, advanced Bharat. The company’s product development process is closely aligned with real-world customer applications, reducing manufacturing lead times and improving delivery efficiency.

How is your company optimizing manufacturing processes and addressing supply chain issues?

HD Hyundai is moving towards Industry 4.0. The company has added robotic welding, electric torque tools, and many other new technologies to enhance production precision, cut errors, and increase efficiency. These measures help reduce overall production costs.

By strengthening partnerships with local suppliers and adopting a lean manufacturing approach, HD Hyundai reduces dependence on imports, mitigating supply chain disruptions, and supporting the country’s Make in India initiative. Also, eco-conscious measures and energy optimization strategies have helped reduce utility costs, bolstering the company’s ability to maintain cost-effective manufacturing without compromising quality.

How does the YouTube Silver Play Button Award motivate the company to continue engaging with its audience?

Achieving the YouTube Silver Play Button for surpassing 100,000 subscribers is a testament to HD Hyundai's growing digital presence and the trust built with its audience. This milestone encourages the company to continue engaging with its audience, focusing on content that adds value at every touchpoint. With an emphasis on digital-first strategies, HD Hyundai aims to meet the evolving expectations of the next generation of customers through e-commerce, tech-enabled experiences, and meaningful content.

How does your participation at bauma CONEXPO INDIA 2024 reflect the 'Innovation for Nation Building,' theme?

At bauma CONEXPO INDIA 2024, HD Hyundai is showcasing innovations that align with India’s vision of becoming a ‘Viksit Bharat’. We are using the bauma India platform to launch new products and variants of existing models.

On display are Mining Excavator HX520L, HX380 & HX360. It offers superior fuel efficiency and robust performance for large scale mining applications. With our highest selling 8T - 20T Infrastructure Excavator Range we are creating new benchmarks in the segment.

Our Mini Excavators for urban infrastructure are compact, manoeuvrable, and ideal for precision work in projects like metro systems and road construction. Our Next-Gen Wheel Loaders, built for heavy-duty applications, feature high performance, operator comfort, and are equipped with BS-V engines to reduce emissions.