Tata BlueScope Steel's DURASHINE® Brand Recognised as Asia's Most Promising Brand
Mr. Vikas Pundir, Chief, Channel Sales, Tata BlueScope Steel receiving the award
DURASHINE®, the flagship retail brand of Tata BlueScope Steel, has been accredited with the Asia's Most Promising Brand Award at the 'Asian Brand and Leadership Summit - 2014' held in New Delhi earlier this year.
Asia's Most Promising Brand is the first ever project on brands involving leading brands from Asian countries across 50 industry categories. The award is a result of a survey conducted by World Consulting and Research Corporation. The process is evaluated & audited by KPMG in India.