CASE inaugurates first company-owned showroom in India
CASE Construction Equipment, a brand of CNH Industrial, inaugurated its first showroom in Faridabad. Spanning on an area of over 5,000 sq.ft., the facility is the first company owned, and operated showroom in India, offering sales, service and spare parts under one roof. CASE has 71 dealers across India, and with the launch of this showroom in NCR, the company aims to further strengthen its distribution network in the high potential NCR market.
Said Neil Woodfin, Brand Leader, Construction Equipment, CNHi – APAC, “India is a promising market. With the massive investment going into infrastructure development across the country, we foresee an encouraging growth of ~10% CAGR for construction equipment over the next 5 years. Being a leader in various segments of the construction equipment sector, our aim is to give our customers world-class support. Our company-owned store will help us give an enhanced customer experience to all our patrons.”
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NBM&CW November 2018
