CASE inaugurates first company-owned showroom in India

CASE Construction Equipment, a brand of CNH Industrial, inaugurated its first showroom in Faridabad. Spanning on an area of over 5,000 sq.ft., the facility is the first company owned, and operated showroom in India, offering sales, service and spare parts under one roof. CASE has 71 dealers across India, and with the launch of this showroom in NCR, the company aims to further strengthen its distribution network in the high potential NCR market.

Said Neil Woodfin, Brand Leader, Construction Equipment, CNHi – APAC, “India is a promising market. With the massive investment going into infrastructure development across the country, we foresee an encouraging growth of ~10% CAGR for construction equipment over the next 5 years. Being a leader in various segments of the construction equipment sector, our aim is to give our customers world-class support. Our company-owned store will help us give an enhanced customer experience to all our patrons.”

Raunak Varma, Country Manager, CNH Industrial India, said “With the presence of the manufacturing plant of New Holland tractors in Greater Noida, Corporate Headquarters of CNH Industrial and CNHi Capital in Gurugram, and now, with the opening of the direct operations of CASE Construction brand with this showroom, we are confident to further cement our footprint in this region.”


Ajay Aneja, Brand Leader, CASE India, said, “Our products are highly regarded for their reliability, durability and performance and have been creating significant traction in the market. Our NCR facility will play a key role in increasing the availability of our equipment and spare parts for our customers in the northern region.”

On the occasion, CASE showcased its range of 752EX (9T Class) Vibratory Tandem Compactor and 450DX Mini Tandem Compactor (3T Class), Soil Compactor variants of 1107EX (11 T class, available in Standard, Drum Drive and Pad Foot Drum versions), 770 EX PRO, CASE 770 EX Magnum PRO and 851 EX PRO in its loader backhoe segment, 845B and 865B Motor Graders and Crawler Dozers models including, 1650L and 2050M in the 18 T and 20 T class.

CASE Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts. Through CASE dealers, customers have access to world-class equipment and aftermarket support, warranties and flexible financing.