Hitachi Koki (re-branded HiKOKI) announces aggressive business plans for India
Japanese power tools conglomerate, Hitachi Koki, which has changed its corporate name to Koki Holdings following the acquisition of Hitachi Power tools by US Private Equity fund, KKR, is rebranding its product range as HiKOKI. The acquisition is expected to give better financial strength and autonomy for decision-making and to develop products as per market requirements.
Hitachi Koki Ltd, established in 1948 in Japan, has more than 70 subsidiary companies with about 36 sales bases in 70 countries. The company, which identifies itself as a lightweight power tools manufacturer, has been operating in India since 1996 and is the largest and fastest growing subsidiary in Asia, followed by Japan. Its Indian operations are of strategic importance, as apart from meeting market requirements, the subsidiary company also exports its products to Bangladesh, Sri Lanka and Nepal, and select components to other Hitachi Koki subsidiaries in Malaysia and Japan.
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NBM&CW November 2018
