Sandeep Singh From Tata Hitachi shares insights on Next-Gen, Sustainable & Competitive Construction Equipment
As a partner in nation-building, the company combines Japanese technological expertise with Indian manufacturing strength to deliver sustainable value for customers and communities.
Sandeep Singh, Managing Director
What do you think will drive competitiveness in the current fast growing CE market?
India’s construction equipment market has witnessed remarkable growth, driven by large-scale infrastructure projects, urban expansion, and the government’s strong focus on logistics, transportation, and energy corridors. The sector is also experiencing increasing global integration, digital transformation, and stricter regulatory frameworks under latest emission norms and safety standards.At Tata Hitachi, we see the market moving from a purely price-driven ecosystem to one focused on productivity, reliability, and lifecycle value. Competitiveness in this new landscape will be defined by technology leadership, customer-centricity, operational efficiency, and sustainability. Continuous investment in digitalization, connected equipment, and cost optimization will be key to addressing evolving customer expectations and enhancing value delivery.
What is the company’s export strategy?
Our export strategy focuses on expanding in South Asia, Africa, and the Middle East, where Indian-built equipment is well accepted for its robustness and cost efficiency. The company is continuously strengthening export-oriented manufacturing capabilities, improving supply chain agility, and aligning with global standards of performance and safety.
What measures does Tata Hitachi take to bring energy efficiency, recycling, and waste utilization in its manufacturing processes?
We have implemented several initiatives in waste recycling, water conservation, and green manufacturing, while our equipment line-up is evolving to comply with the latest emission standards and improve fuel efficiency.Over 80% of our manufacturing energy requirements are met by renewable sources, reflecting our commitment to reducing our carbon footprint. Our facilities are pursuing a three-pronged approach: waste elimination, process efficiency, and adoption of energy-efficient technologies.
We believe that the construction industry can contribute to India’s net-zero target by adopting cleaner fuels, electrified equipment, re-manufacturing programs, and digital monitoring solutions that optimize machine performance and minimize environmental impact. We have showcased our battery electric and tethered electric excavators in past exhibitions like EXCON and Bauma CONEXPO. Going forward, these machines will find greater space in our product line-up.
How does the company promote inclusivity, diversity, and skill development within its workforce and dealers?
At Tata Hitachi, we believe that people are our strongest foundation, and have, therefore, instituted a range of initiatives to foster diversity, inclusivity, and continuous learning.Our skill development programs through Operator Training Centres (OTCs) and partnerships with ITI institutions and local communities, equip youth and women with employable skills in equipment operation and maintenance. Within the organization, we promote diversity through structured hiring practices and leadership development for women employees.
Across our dealer network, we support capability-building programs to enhance technical, managerial, and customer engagement skills, creating a more empowered and inclusive ecosystem.
How is your company reinforcing customer trust and loyalty?
We continue to strengthen our customer relationships through digital service platforms such as E-Dost, driven by an advanced Customer Relationship Management (CRM) system. This initiative enables seamless communication, faster issue resolution, and real-time updates—ensuring reliability, transparency, and ease of access for our customers.Our customer engagement is further enhanced through advanced telematics solutions like ConSite and InSite, which provide real-time machine information, performance analytics, and health monitoring. These technologies empower customers to make informed operational decisions, optimize equipment usage, and reduce downtime through predictive insights and proactive maintenance.
Our service portfolio is designed to meet diverse customer requirements, offering a range of solutions from paid services to comprehensive Full Maintenance Contracts (FMCs). This flexibility allows customers to choose the level of support best suited to their business needs, ensuring maximum uptime and long-term value.
Our business practices are deeply anchored in Tata values—integrity, accountability, and fairness—which reinforce customer loyalty and position Tata Hitachi as responsible, dependable, and trustworthy.
What will the company showcase at EXCON 2025?
At the Tata Hitachi booth, visitors can expect innovations in next-generation excavators, energy-efficient compact machines, versatile attachments and digitally connected solutions that enhance productivity and sustainability. We will also highlight advancements in operator comfort, machine intelligence, and predictive maintenance technologies, alongside our CEV Stage V–ready machines designed to meet future emission norms.
Published on:
03 December 2025
Published in: NBM&CW DECEMBER 2025
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