Manjunath S From Doosan Bobcat India shares insights on Next-Gen, Sustainable & Competitive Construction Equipment
We are strengthening our position in both domestic and international markets by emphasizing sustainable practices, offering customer-centric solutions, and expanding our dealer network.
Manjunath S, Head – Marketing, SIOP & Material Handling, Sales
What growth do you see in India’s construction equipment market in view of infra development projects across the country?
India’s CE market is witnessing a strong growth due to the focus on infrastructure. The Government initiatives are majorly driving the demand for advanced machineries. Besides, globalization has brought technology transfers and JVs, improving competitiveness, while regulatory frameworks like strict emission norms are pushing the OEMs towards adopting greener technologies.Investments in digitalization such as AI and IoT-enabled solutions will further define the market. Localization of supply chains, diversification of offerings, and skill development will be the major parameters. Strategic tie-ups with global players and customer-centric solutions like flexible financing, and data-driven market intelligence can further enhance competitiveness. Sustainability and newer technology adoption which are in alignment with the country’s infrastructure goals will define success.
How is Doosan Bobcat India expanding its export business?
Doosan Bobcat is strategically expanding its global footprint by enhancing production capacities and entering new markets, besides India, to capitalize on the growing infrastructure demand. The company's focus on strengthening exports is evident through its manufacturing hubs in key regions, enabling efficient distribution across Asia, Europe, and North America. In India, Doosan Bobcat is leveraging its expertise in compact equipment, such as the Backhoe Loaders, Skid-Steer Loaders and Compact excavators, which align with the needs of urban development and road projects.Doosan Bobcat globally is integrating advanced technologies, including IoT-enabled equipment, telematics, and automation, to improve operational efficiency and customer experience. Our collaborations and technology transfers from global operations are helping localize products for Indian market demands while maintaining international quality standards.
What innovations in energy efficiency, recycling, waste utilisation, or circular economy practices is your company implementing?
We are actively implementing innovations and integrating energy-efficient technologies into our equipment. These include electric-powered machinery that reduce fuel consumption and emissions. Additionally, the company’s focus on IoT-enabled systems and telematics optimize equipment usage and minimize energy waste during operations.Advancing to low-emission technologies in manufacturing and providing solutions for sustainable infrastructure development is the key. Innovations such as smart equipment, autonomous machinery, and eco-friendly building solutions also play a vital role.
At Doosan Bobcat, we believe that by collaborating with government initiatives and prioritizing green practices, the industry can enable cleaner construction processes, reduce resource consumption, and support India's transition to a more sustainable economy.
What initiatives has Doosan Bobcat India taken to promote inclusivity, diversity, and skill development within your workforce?
The company works with training institutes and government programs to provide operator training for people, helping them acquire the skills needed for jobs in the CE industry. These efforts aim to support local communities, create job opportunities, encourage gender equality, and promote long-term growth while making the industry stronger and more competitive.
How is your company reinforcing customer trust and loyalty?
Doosan Bobcat India is reinforcing customer trust and loyalty through a combination of transparent practices, service excellence, and responsible business operations. The company prioritizes clear communication with customers, offering transparent pricing, warranty policies, and financing options to ensure trust and clarity in transactions. Its extensive after-sales support, including prompt maintenance services, spare parts availability, and IoT-enabled solutions for remote equipment monitoring, are enhancing operational reliability and reducing downtime.Doosan Bobcat follows responsible business operations by adopting sustainable practices, such as energy-efficient manufacturing processes and eco-friendly equipment design that comply with global environmental standards. The company actively engages with customers to understand their needs and deliver tailored solutions, which help foster long-term partnerships with dealers and ensure customer satisfaction in a highly competitive market.
What will the company showcase at EXCON 2025?
Doosan Bobcat India has lined up an advanced range of eco-friendly equipment including electric forklifts and air compressors. These machines incorporate energy-efficient technologies and adhere to stringent emission standards, emphasizing green construction solutions.Doosan Bobcat will also showcase telematics systems, which highlights real-time monitoring, predictive maintenance, and improved operational efficiency. Such technological advancements demonstrate the company’s focus on service excellence by reducing downtime and enhancing customer experience.
Additionally, localized, cost-effective solutions tailored to India’s infrastructure needs will underscore Doosan Bobcat’s global competitiveness. The company’s emphasis on innovation, customer-centric services, and sustainable practices aligns with India’s vision of environmentally responsible development.
Published on:
02 December 2025
Published in: NBM&CW DECEMBER 2025
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