Greaves Retail: Advanced Electric Light Construction Equipment Range
Greaves Retail, a division of Greaves Cotton Limited and a leading provider of clean mobility and energy solutions in the e2W, ICE 2W, e3W, ICE 3W, and SCV segments, launched its new range of high-performance electrified light construction equipment. The range integrates cutting-edge electrification technologies to deliver zero-emission solutions, enhancing performance while lowering operational costs. This strategic move into the Construction Equipment sector underscores the company's commitment to delivering innovative, reliable solutions that prioritise environmental responsibility and sustainability.
The company’s product lineup included:
- Mini Excavators from 2 to 4 tons, equipped with a powerful Kubota engine for higher digging force in heavy-duty excavations in challenging conditions.
- Electric Scissors Lift from 6 – 14-meter platform heights for use in both indoor and outdoor urban projects. The range comes equipped with advanced safety features, including overload sensing and automatic braking, ensuring smooth and secure operations. Battery power makes the machines zero emission and zero noise solutions.
- Electric Boom Lift with a platform height of 13.8 meter and a horizontal outreach of 7.81 meter, designed to navigate tight spaces and urban environments with ease. Its compact design and intelligent self-diagnostic system ensure high performance. The machine comes with zero maintenance lead acid battery or lithium battery as options.
- Excel Controlinkage, a subsidiary of Greaves Cotton, showcased its wide range of products that included high-performance gear shift levers, cables, rod shift levers, throttle control, and parking brake levers for commercial vehicles and construction equipment. The company caters to various domestic and international OEMs. The exhibit also included a range of metal bonded rubber products for heavy commercial vehicles and construction equipment applications, engineered for durability and efficiency in demanding environments.
Narasimha Jayakumar, CEO, Greaves Retail, said, “The construction industry in India is experiencing significant growth, driven by the government's substantial investments in urbanization and rural development. With initiatives aimed at enhancing infrastructure across the nation, the sector is projected to grow at a CAGR of 9.5% and estimated to reach $1.4 trillion by 2025. This creates a compelling demand for innovative, efficient, and clean energy construction equipment. At Greaves Retail, we see this as an opportunity to leverage our engineering expertise and diversify our offerings to meet the evolving demands of this industry.”
This entry into the construction sector is a key part of Greaves Cotton’s diversification strategy to build a holistic ecosystem within auto and non-auto segments. From a single fuel, single product company, Greaves has diversified into a multi fuel, multi product company with multiple revenue streams. The company’s strategy to diversify and strengthen its product offerings is aimed at reinforcing its position as a key player in the mobility and construction equipment sector.
