Deepak Shetty From JCB India shares insights on Next-Gen, Sustainable & Competitive Construction Equipment
India is home to some of our most advanced facilities worldwide, and a major export hub. The scale, efficiency, and engineering expertise here allow us to produce high-quality machines and components which are being shipped to over 135 countries.
Deepak Shetty
CEO & Managing Director
What progress do you see in India’s construction equipment market amid infrastructure growth, global integration, and evolving regulatory frameworks, and what strategies will define competitiveness in this dynamic landscape?
India’s construction equipment market is progressing at an impressive pace as sustained infrastructure investment, deeper global integration, and evolving regulatory standards reshape customer expectations and business models. The shift toward cleaner technologies, digital fleet management, rental penetration, and lifecycle-cost thinking is creating a more mature and competitive environment. In this landscape, success will depend on a company’s ability to blend innovation with reliability — delivering machines that are more efficient, connected, and sustainable while ensuring strong service ecosystems and skilled support on the ground.At JCB, we are aligning our strategy around these priorities, investing in advanced technologies, strengthening our nationwide dealer network, and creating solutions tailored to India’s operating conditions to remain a trusted partner in the country’s infrastructure growth.
With a strong presence in India and operations globally, how is your company leveraging local production, integrating international technologies, and expanding exports to stay competitive both in the Indian market and worldwide?
Our competitiveness, both in India and globally, comes from a balanced strategy that combines strong local manufacturing with world-class technology and an expanding export footprint. India is home to some of our most advanced facilities worldwide, and the scale, efficiency, and engineering expertise here allow us to produce high-quality machines tailored for Indian needs while also meeting global standards.We continuously integrate international technologies, from advanced engines and hydraulics to digital and telematics systems, ensuring our products in India reflect the best of JCB’s global innovation. This synergy has enabled India to become a major export hub for us, with machines and components shipped to over 100 countries. By leveraging local strengths, global R&D, and a robust supply chain, we are able to remain competitive in the Indian market while contributing meaningfully to JCB’s international growth.
What will the company showcase at EXCON 2025?
We will showcase innovations that clearly reflect our commitment to sustainability, service excellence, and global competitiveness. Visitors to the JCB Pavilion OD-1,2,3 (Orange Lot) will witness close to 13 major product launches, which will include the largest excavator designed in India, new and improved backhoe loaders, our new mini excavators, and many more products.We have recently launched a part online portal which mark a significant step toward smarter, more accessible customer service. With this digital platform, customers can now have access to a comprehensive range of genuine JCB parts at their fingertips, making the buying experience more rewarding.
We will also highlight our next-generation telematics and predictive maintenance tools that enhance uptime and provide customers with real-time operational insights.
As a prominent stakeholder in the construction sector, what does EXCON 2025 represent for your company, and how are you leveraging this platform to demonstrate leadership, innovation, and industry commitment?
EXCON 2025 is far more than an exhibition for us — it is a strategic stage where the future of the construction equipment industry is shaped. For JCB, this platform represents three things: opportunity, responsibility, and leadership.India is one of JCB’s most important markets globally, and EXCON allows us to engage directly with customers, partners, policymakers, and emerging talent. It gives us the space to understand evolving needs on the ground and demonstrate how JCB is poised to support India’s rapid infrastructure growth.
As a company deeply embedded in the nation’s development for over four decades, we see it as our responsibility to showcase solutions that are safer, more sustainable, and more productive. At EXCON 2025, we are highlighting technologies that lower emissions, enhance operator comfort, and improve efficiency across project sites — all aligned with India’s sustainability ambitions.
We are leveraging EXCON to reinforce our commitment to innovation. Whether it’s advanced telematics, next-generation engines, alternative fuel pathways, or digital ecosystem integrations, JCB is demonstrating what the job site of the future can look like. Our product launches and technologies are focused on pushing boundaries while remaining practical and accessible for Indian customers.
For us, EXCON 2025 is an opportunity to lead from the front by bringing world-class technology, strong partnerships, and a clear vision for the future of construction.
Published on:
03 December 2025
Published in: NBM&CW DECEMBER 2025
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