The Hire Association Europe (HAE) runs the Hire Awards of Excellence, which took place on 22 April, 2023 at the Grosvenor House in London. The awards celebrate the achievements of hire and supply companies across UK’s plant, tool, equipment, and event hire industries, who have helped set the standard within the Hire Industry.
Winning HAE Product of the Year
Niftylift’s winning product – the new HR17E, 17m All-Electric boom - offers up to five days of zero-emission operation on a single charge. Launched in 2022 alongside the HR15E, the HR17E has compact dimensions, low weight (just 4,970kg), an industry-leading working envelope, and many innovative features to ensure efficiency and operator safety. These include AGM maintenance-free batteries, a complete battery monitoring and protection system, onboard diagnostics, ToughCage with SiOPS®, and Niftylift’s advanced telematics solution, Niftylink®, to name a few. Niftylift was also "Highly Commended" in the Supplier of the Year and Best Use of New Media categories.
Commented Simon Maher, Marketing Manager, Niftylift, “I would like to thank and congratulate all those involved in the design, development and production of the HR17E. Bringing a product like this to the market requires the collaboration of dozens of dedicated people, and this award recognises that supreme effort. Teamwork is essential at Niftylift, and I’m very proud to be part of such a talented team. I would also like to extend thanks to the Hire Association Europe, with special mention to Paul Gaze for hosting and Ann Harrison for organising a very professional event and honouring us with this award.”
Pictured (L-R): Todd Hetherington, Simon Maher, Lee Casebrook, Tom Hadden & Tom JamesNiftylift manufactures Mobile Elevating Work Platforms (MEWPs) with working heights ranging from 12m to over 28m mounted on trailer towable, self-propelled, self-drive, track-drive chassis. It has production facilities in the UK and also Sales, Service & Parts Centres in the US and in Germany, and an extensive dealer network supporting Niftylift sales throughout Europe, Australia, China, South Africa and Central and East Asia.
