Mahindra Unveils FURIO Truck with 'More Profit or Truck Back' guarantee
Mahindra's Truck and Bus Division (MTB) has announced its commercial launch of the FURIO range of Intermediate Commercial Vehicles (ICVs) with an unprecedented guarantee of More Profit or Truck Back. FURIO marks the company's entry into the ICV segment and is set to make Mahindra a full range commercial vehicle player. To be available across India, FURIO prices start at ₹17.45 lakh for the FURIO12 19ft HSD variant and ₹18.10 lakh for the FURIO14 19ft HSD variant (ex-showroom Pune).
It is notable that earlier MTB had introduced its BLAZO range of Heavy Commercial Vehicles with the hugely successful 'Mileage Guarantee', which subsequently helped double its market share.
It is notable that earlier MTB had introduced its BLAZO range of Heavy Commercial Vehicles with the hugely successful 'Mileage Guarantee', which subsequently helped double its market share.
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NBM&CW February 2019
