The voice of equipment rental companies in India - CERA – an Association that works to create and sustain an environment conducive for the growth and development of the construction equipment rental industry, by partnering with industries, government bodies, and all stakeholders.

CERA Conference

CERA emphasizes strengthening the relationship between the rental companies, manufacturers, infrastructure companies and financers to work towards mutual growth and benefits. This intrinsic partnership approach has helped CERA to constantly keep transforming the industry into an organized sector.

An industry-led and industry-managed organization, CERA is India’s biggest platform for consensus-building and networking on key issues related to the equipment rental sector. It brings changes by working closely with the government and industry experts on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for the rental industry through a range of specialized services and strategic linkages.

It promotes the rental concept in order to facilitate continued growth of the rental industry by creating an open Indian market, at a much larger scale than any state market.

CERA’s focus areas are:

Rental Industry
  • Promotion of the rental concept.
  • Growth and development of Construction Equipment & Crane Rental Industry.
  • Transforming the rental industry into an organized sector.
  • Standardization of the Rental Industry.
  • Compliance of national laws & regulations and creating a consensus on legal framework for the industry.
  • Capacity building of rental companies for enhancing efficiency, competitiveness and business opportunities through a range of specialized services and strategic linkages.
Policy Advocacy
  • Working closely with the government and industry experts on policy issues.
  • Providing a platform for consensus building and networking on key issues related to the rental sector.
Strengthening Relationships
  • Strengthening bond between rental companies, manufacturers and financers.
  • Giving feedback to construction equipment manufacturing companies and promoting next generation manufacturing.
  • Statistics and market report on Indian rental market.
  • Spreading awareness about the challenges of the future and devising strategy to meet the challenges.
  • Support and affiliation to the equipment rental associations at local levels.
  • Awards and recognition in the industry.
Skill Development & Entrepreneurship

Training & skill development of human resource for generating employment in the industry as operators, mechanical staff, equipment managers and entrepreneurs.

Conference of CERA

Conceptualized and founded by Satin Sachdeva with the thought ‘Let’s grow together’ CERA underlines the contribution and importance of the rental industry. Satin Sachdeva is also the serving and first Secretary General of CERA.

As a dynamic organization, the Association keeps on evolving and reinventing itself. Going forward, there are multiple tasks ahead for the Association to ensure sustained growth and success of the equipment rental industry in India, which is the backbone of infrastructure development in India.
Roads & Highways Minister Nitin Gadkari exhorts equipment manufacturers to focus on cost-effectiveness and adoption of alternate fuels. “There is a huge scope for bringing innovative construction technologies, which will not only increase the pace of road construction

Read more ...

You can’t always have picture perfect conditions, especially when the rain chooses to pour relentlessly, unmindful of the fact that you have set the stage in an outdoor area. Yet, the rain could not wash away the enthusiasm at the event, even when it flooded

Read more ...

The 2023 CICEE agreement signing ceremony was held in Changsha International Convention and Exhibition Center on 18 May 2022. About 300 representatives from world-renowned main parts companies, national business associations, international authoritative industry

Read more ...

The 2nd edition of India’s conference on CVF Off Highway held at Eros Hotel, Nehru Place, New Delhi, brought together senior professionals from the construction, mining, earthmoving, tractor, and agriculture equipment industry

Read more ...

ICEMA organizes 3rd Finance Conclave to tackle financing issues faced by Construction Equipment buyers for taking up infra development projects. ICEMA’s third annual conclave was held on 15th March’22 at Hotel Taj President

Read more ...

Sharp Ply commemorated its completion of 21 years as a leader in the formwork industry with a grand celebration at Sakleshpur, Karnataka in March 2022. Guests and team members from Hyderabad, Chennai, Surat, Raipur, Vijayawada, Delhi

Read more ...

ICEMA organizes 3rd Finance Conclave to tackle financing issues faced by Construction Equipment buyers for taking up infra development projects. ICEMA's third annual conclave was held on 15th March '22 at Hotel Taj President in Mumbai

Read more ...

The Construction Equipment Rental industry is changing fast, and to stay relevant, rental companies will have to reinvent, consolidate, and find new avenues for growth. This was the focus of discussions at CERA’s virtual workshop on

Read more ...

Sandvik Mining and Rock Technology India was awarded the CSR Leadership Award for its efforts in 'Environment Conservation' at the 10th India CSR Awards in Bengaluru on 10th December 2021. The award was received by Ravi Arora, Marketing and CSR head from

Read more ...

The Japan-India Institute for Manufacturing (JIM) is the outcome of India’s and Japan’s commitment towards the ‘Manufacturing Skill Transfer Promotion Programme’. Through JIM and another project titled ‘Japan Endowed Courses (JEC), 30,000 candidates

Read more ...

Ferrocement Society India is promoting the ‘magical’ ferrocement technology for the last 13 years and has since organized 6 national conventions. The 6th Convention was held in Pune during 12-14 November 2021 at Firodiya Auditorium

Read more ...

The first international press conference of 2023 Changsha International Construction Equipment Exhibition (CICEE) took place in Shanghai during the China International Import Expo. Representatives from 64 domestic media and more than 10 international media

Read more ...

The KVMRT Putrajaya Line project has recently been recognised by three prestigious industry awards, namely: the Major Project of the Year (with a budget of over 500 million Euros) at the ITA Tunnelling Awards 2021, hosted virtually by the International

Read more ...

Rex Fuels in association with CSIR-CRRI organised a National Conference on Bitumen & Road Sector with the theme ‘New Technologies for Better Roads’ on 25th November 2021 at Taj Palace, New Delhi. The event, which saw over

Read more ...

As humanity reeled under the onslaught of Covid-19 and the resultant uncertainty, the world applauded the millions of essential services workers who toiled tirelessly at great risk to their personal health

Read more ...

Despite the pandemic, Changsha International Construction Equipment Exhibition (CICEE 2021) became a huge success with 1,450 exhibitors showcasing their products and technologies on an exhibit area

Read more ...

In an online event, GHH India along with its mining contracting subsidiary, GHH Bumi Mining Service, was awarded ‘Best Performing Business Partner’ by Vedanta Group/Hindustan Zinc Ltd (HZL)

Read more ...

In order to fully implement General Secretary Xi Jinping’s instruction on "building Hunan into a nationally advanced, important highland of manufacturing industry" during his inspection of the Hunan province

Read more ...

Over the years, the IEE Expo has positioned itself strongly as a networking and sourcing platform for elevator and escalator industry professionals, and where buyers can witness the latest technologies and conveniences

Read more ...

Government of India’s ambitious ₹111 lakh crore National Infrastructure Pipeline (NIP), which has already been announced and actioned upon, augurs very well for enabling sectors such as the Indian Construction Equipment

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.
Click here to subscribe.