CERA calls for building strong relationship between Equipment Rental Industry, Manufacturers and Financers

CERA (Construction Equipment Rental Association) organized its 3rd General Body Meet in New Delhi amidst encouraging reports that developing markets are experiencing huge demand for construction equipment and the global CE market is expected to grow at a CAGR of ~ 8% by 2022.

Addressing the members at the Meet, Satin Sachdeva, Secretary General, CERA, and MD, Equipment Planet, stressed on the need to strengthen the relationship between the equipment rental industry, manufacturers and financers. “The APAC region, which includes India, will be the largest construction equipment market in terms of revenue. The reports are indicating big opportunities for huge investments in this region. Therefore, our focus for 2018 is for strengthening the relationship between the equipment rental industry, construction equipment manufacturers and financers for mutual benefits.”

“Demand, type of need and innovations come from equipment rental companies. Manufacturers give us solutions in the form of new products, support and technological innovations. Financers are the important link between manufacturers and equipment rental industry. Therefore, we all can benefit from each other,” he added.

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