Sany India sets a new precedent in CE Industry

Sany India, a leading manufacturer of construction equipment & heavy machinery, has set an example of leading from the front by initiating measures to help its partners sail through the pandemic with ease. It has helped all its 35 dealers steer through the challenging phase by implementing multiple initiatives to sustain and improve the cash flow for the dealer partners. This included an extension of credit period on all the receivables against the supply of construction equipment & its spare parts, extended warranty support to customers, and helping the dealers with salary support for around 1100 plus employees who were on the dealer payroll across India & South Asia during the Pandemic. Sany's timely financial support resulted in a three-pronged effect on their dealers who were able to sustain their business, retain their manpower, and bounce back when markets reopened. Sany India has always believed the dealers to be its pillars of growth and these actions have reaffirmed the faith of dealer partners in the brand. The company's efforts in providing substantial financial support to dealers demonstrate its commitment to help the partners in difficult times by putting values ahead of profit.

Sany India & South Asia MD, Deepak Garg, said, "We have channelized the financial robustness of our company in the right direction by helping our dealers in their times of need. Our support has helped all our dealers combat this crisis without the fear of an imminent shutdown of their business. COVID has taught us that if we support each other during difficult times, we emerge as a stronger and a more committed workforce." He further added that "When most of the companies across the world are forced to lay off their employees, Sany India announced promotions and increments. The company's strong financial standing can be attributed to its long-term focus on localization and R&D efforts coupled with the resolve to provide top-class quality in each piece of equipment that it manufactures. The time during the lockdown was utilized for strengthening its ties with customers & financiers, multiple training and development to upskill its workforce, and fast-tracking the development of new products and localization initiatives."