CASE Construction Equipment Wins Best Integrated Campaign Award for ‘CASE Ka Bharosa’

CASE Construction Equipment, a brand of CNH, has won the Best Integrated Campaign Award at the 12th World Marketing Conclave & Awards for its trust-led initiative, ‘CASE Ka Bharosa’. Launched at the Bharat Construction Equipment Expo 2024, the campaign focuses on strengthening relationships with dealer-partners, suppliers, and other ecosystem stakeholders. It highlights why industry partners continue to choose CASE, showcasing the brand’s commitment to support throughout the business and equipment lifecycle. Through impactful communication, service assurance, and consistent engagement across multiple touchpoints, ‘CASE Ka Bharosa’ reinforces reliability, deepens stakeholder confidence, and enhances overall brand recall.

Puneet Vidyarthi, Head of Brand Marketing, CASE Construction Equipment - APAC & India, said, “CASE ka Bharosa reflects the trust and confidence our stakeholders place in CASE Construction. This recognition of the initiative, validates our ongoing efforts to combine strong product performance with dependable service and impactful engagement. We remain committed to nurturing this ecosystem built on trust and delivering meaningful value at every step.”

Designed as an emotional and trust-led campaign, it aimed to inspire confidence, build long-term relationships, and motivate the wider ecosystem that supports the brand. This approach continues to position CASE as a trusted partner in the construction equipment sector.

The Global Marketing Excellence Awards are presented by the World Marketing Congress, a platform that celebrates innovative work, integrated marketing strategies, and purposeful brand engagement. The accolade reflects CASE’s strategic marketing direction and its focus on creating measurable impact through trust-centric engagement.