Vibrant Construction Equipments is Expanding its Horizon

“After having a strong presence in southern market, we're now focusing towards the other regions by appointing a strong marketing and sales team. Our fundamental philosophy is not only to provide uncompromised quality products but also dedicated customer support services,” says Mr.Kranthi Kumar Ravuri, CEO, Vibrant Construction Equipments, in an interview with Maria R.

What is your outlook on the road construction equipment in India?
A country would be called a developed country when it has good infrastructure which primarily comprises roads and buildings. With the government's shift in focus on infrastructure development, which is a positive sign for the development of the nation, the construction equipment industry would see a rise in demand. This will provide employment opportunities to many. The construction industry's prime motto has to be providing quality machinery which would enable better infrastructure for our nation.

How do you see the industry faring in terms of competence, quality, and timeliness as compared with global standards?
The industry is faring well in terms of competence, quality, and timeliness. I feel India is able to reach the global standards in terms of product quality. Few years back, the situation was different, but now we have so much advancement in technology which enables us to deliver the best quality product to the client. With globalisation and infrastructure development going on at a high pace, we have stringent timelines to deliver our product to the client.

How do you see the competition in the presence of global players or domestic players with technology tie-ups with international companies?
Due to the growing needs in the Indian market for technologically advanced products, many companies are either merging or having a technology tie-up with international companies.

But we feel India is not inferior in terms of knowledge and talent. We at Vibrant, have a separate R&D team which works on constant improvisation of product design in accordance with the growing needs of the market and based on client feedback.

What is your corporate philosophy and the USP of your brand?
The fundamental corporate philosophy of Vibrant is to provide uncompromised quality product and dedicated customer support. We use only branded parts for gear boxes, motors, etc. for machine manufacturing which sustain for a longer duration. The USP's of our brand are our high quality design, dedicated customer support and extended warranty for 2 years.

What are your initiatives to increase sales and strengthen your presence?

Due to the government's increased focus on infrastructure development, the road construction machinery is more in demand across the country. So far, we have been well established in the southern market. To serve the eastern India's requirements, we have appointed a general manager for sales and marketing who would take care of east India. We take part in various trade shows to make the Vibrant brand reach more into the market and let more people know about our products.

Please brief us about your customer services including training, spare parts support, and maintenance.
Vibrant has a dedicated support team which mainly takes care of site related activities like plant installation, training, maintenance, etc. During a new plant installation, our service engineer visits the site multiple times for marking, installation, training, and trial runs. We provide 24x7 on call customer support. If the issue doesn't get solved on call, we send a support person to the site within 2 working days. With respect to spare parts availability, we are going to open new spare parts centres in different corners of the country to cater to the needs of customers easily, without causing delay in production.

How was the response from bauma Conexpo India show?
As one of the emerging companies in the market, we received a good response at the event. Our primary product Asphalt Batch Mix Plant, which is currently more in demand, attracted the bigger crowd. We're expecting to get good business in the near future.