V. Parthiban From Bull Machines shares insights on Next-Gen, Sustainable & Competitive Construction Equipment
Our backhoe loader holds fifth position in the world and number two in the Indian market, setting benchmarks in efficient performance, and reliability.
V. Parthiban, Managing Director
Indian OEMs’ frugal approach and innovativeness will drive their competitiveness.
India is a growing economy and the next two decades will likely be India’s. Infrastructure growth is going to be unstoppable. There can be some dips in between, but I think in the long-term, it will continue to show positive growth at a good pace. Regarding competitiveness, I think the Indian OEMs’ frugal approach and innovativeness will help them stay ahead of competition.We are exporting Bull backhoe loaders to 68 countries.
Bull backhoe loaders are well received in the global market due to their superior performance. We are exporting to 68 countries covering all the continents. In fact, our backhoe is the fastest growing today and holds fifth position in the world and number two in the Indian market.Our Super Smart model is setting new benchmarks in efficiency, thanks to our R&D for improving performance, efficiency, and reliability. We are now using piston pumps of advanced technology.
We have 97 dealers across the country.
We have a full-fledged learning and development centre, which coaches our teams on their relevant SOPs. We have a network of 97 dealers across India, and we provide timely support and service to our customers operating our machines in any part of the country. We have a robust Digital CRM system for recording, tracking, and closing service requests by the customers.We will be displaying our new Super Smart High Speed Series at Excon 2025.
We will be launching our Super Smart High-Speed series with a 74 hp KOEL engine, following the success of Super Smart Series — a performance leader in the world today. Our new high-speed series reinforce the same strengths as that of its predecessor. Also on display will be a new Challenger Model with 55HP Ashok Leyland engine, an ultra-luxury backhoe model Grandia, a new skid loader model AV490 B5, and an all-new 74HP- AV 740 model, besides our new mini excavators and telehandlers.
Published on:
02 December 2025
Published in: NBM&CW DECEMBER 2025
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