India is immensely important in Terex’s strategic plan not only in terms of serving the increasing demand in the domestic market but also to utilize unique strength of the country in product engineering, development and global supply of components for all the markets of the world. Work is on to finalize strategic product plans for the future in various product segments.
Talking about the process of continuous innovation at Terex Vectra, he explained that the team of expert engineers at Terex Vectra has always worked towards bringing forth construction equipment that are leagues ahead of competition. At Terex Vectra team continually interacts with the customers to make sure it meet their needs, and ensures world–class performance of the products. This gives the company an edge over the rest in the market.
Terex Vectra–a joint Venture between Terex Corporation, USA and Vectra UK is one of the fastest growing earthmoving equipment manufacturers having sold nearly 2000 backhoe loaders and skid steer loaders within three years of starting operation in the country. Terex Corporation USA, with a turnover of $ 7.6 billion, is the third largest construction equipment manufacturer in the world and has operations spread across 50 countries with vast range of construction, mining, earthmoving & material handling products. Vectra is a diverse global group of companies whose activities include manufacture of construction equipment, trucks, buses, and automotive parts. Vectra group is also involved in the offshore helicopter industry and commodity trading. The Vectra Group headquartered in UK includes 18 companies in 6 countries.
Currently, the company has two products in Indian Market. TX 760 the Backhoe Loader is a perfect example of technical prowess and expertise. It is a versatile workhorse while digging loading or carrying. The machine can accommodate many roles.