SANY India, Sanjay Saxena - COO Sales, Marketing & Customer Support
SANY India is implementing strategies and initiatives to innovate, embrace technology and sustainability, prioritize safety and reliability, and provide value-added services to customers.
SANY India, a leading heavy construction equipment company operating in India and South Asia, offers a wide range of machinery for various applications such as Earthmoving, Lifting, Foundation, Mining, Ports, Concrete, and Roads. It has invested over Rs 750 crores in setting up its Chakan facility in Pune, which also houses an R&D center. The company is dedicated to enhancing product efficiency by leveraging cutting-edge technologies. Furthermore, it is committed to sustainability and is introducing biodiesel and electric machines to promote zero-emission operations.
Implementing strategies and initiatives in key areasSANY India is committed to aligning with the overarching theme of Excon 2023 that focuses on Technology, Globalization, Sustainability, and Inclusiveness by implementing a range of strategies and initiatives in the following key areas:
In view of the global competitiveness in the construction equipment industry, we have established R&D centers that focus on creating innovative and world-class products. Our engineers collaborate with SANY’s global teams to develop international standard machinery that are efficient, and capable of competing in the world markets.
Technology and sustainability are at the forefront of our strategies. SANY India is committed to integrating advanced technologies into its equipment, such as telematics, IoT, and automation, to enhance productivity and reduce environmental impact. We also prioritize sustainability by developing products that are fuel-efficient, emit fewer emissions, and are designed with sustainability principles in mind. Our focus on cleaner technologies, energy efficiency, and sustainable manufacturing practices aligns with the theme of Excon 2023.
SANY India places a strong emphasis on the safety and reliability of its products by adhering to international safety standards and conducting rigorous quality control measures throughout the manufacturing process. We undertake extensive research and development to introduce safety features and technologies that not only protect the operators but also ensure the safety of bystanders and the environment. By consistently delivering reliable and safe equipment, we aim to build trust among our end-users.
Enhancing brand valueSANY India is providing a range of support services, including training, maintenance, spare parts availability, and responsive customer service. Our aim is to create a holistic customer experience, ensuring that our clients not only have access to top-tier machinery but also receive the necessary support and services that add value to their operations. Building long-term relationships and trust with our customers is central to our brand-building strategy.
Focus on productivity, efficiency, and sustainabilityThere is a growing demand for efficient machines that enhance productivity, bring efficiency and sustainability at construction site, towards which SANY India has taken strategic measures. The company invests in comprehensive operator training programs so that they can make efficient and safe use of our machinery. We also provide on-site training to enhance operator skills and ensure that they can maximize the potential of our machines.
The company is exploring and implementing alternative fuel options, including electric, hybrid, and other eco-friendly technologies that reduce emissions and the environmental impact of our equipment at construction sites. We are optimizing equipment utilization and productivity by integrating advanced technologies and features in our machinery, such as telematics and IoT connectivity, which provide real-time data on equipment usage and performance. This data enables construction companies to optimize equipment utilization, reduce downtime, and improve project timelines.
Outlook for construction equipment industry in 2024As we look ahead to 2024, several factors will play a crucial role in shaping the infra construction sector’s outlook, including the upcoming general elections and the implementation of CEV stage V emission norms.
General elections often have a substantial impact on the construction industry. While they can lead to uncertainty in the short term, the government’s post-election policies and initiatives can significantly influence the CE sector. It’s essential for the government to continue focusing on infrastructure development, as it provides a substantial boost to the industry. Depending on the outcome of the elections and the government’s priorities, we may see changes in policies, regulations, and investment patterns.
The implementation of CEV stage V emission norms is a significant step towards reducing environmental impact and improving air quality. It requires construction equipment manufacturers to develop and offer more environmentally friendly machines. SANY India is well-prepared for this transition. We anticipate that the industry will witness a positive shift towards cleaner and more sustainable construction practices.
SANY India remains committed to supporting the sector’s growth by providing innovative, sustainable, and technologically advanced solutions, ensuring that we align with the changing regulatory landscape and market demands. Our focus on customer satisfaction, quality, and environmental responsibility will continue to be our guiding principles.