SANY Group has always viewed Indian market as one of the most important and emerging one. Sany being a 2 billion dollar company and a leading manufacturer of construction, earthmoving and material handling machines has set up its Indian subsidiary SANY Heavy Industry India Pvt. Ltd. In 2003. Since then the aim of the management is to bring about a responsive, responsible, service oriented organization meeting local needs and conditions. Right from inception SANY has been growing at very fast rate due to customer's patronage, satisfaction and innovation. Today, we have multiple product range and have satisfied reference customers having big fleet and repeat purchase, said SANY India 's Managing Director and CEO Mr. Sen He and Chief Marketing Officer Mr. Brahmanand Pandey, in their free wheeling interaction with NBM&CW.
SANY has a wide range of products to offer such as concrete pump, truck mounted concrete boom pump, boom placer, concrete transit mixer, concrete batching plant, asphalt batching plant, roller, asphalt paver, motor grader, tyre mounted crane, crawler crane, and stackers which are being used on all the prestigious and big sites in the country.
Mr. Sen He opines that SANY brand has become popular in Indian Construction Industry. SANY concrete pumps have been deployed on the work site of the tallest buildings in Mumbai. Every year the organization is growing at a rate of 100% and looking forward to expand and participate on the growth opportunities in Construction and Infrastructure segment. Sany's plant in India is being built in Chakan near Pune with an investments of US$60 million to roll out concrete pumps, boom pumps, transit mixers, motor graders, and crawler cranes.
To position SANY India and to capitalize on the growth opportunities in Infrastructure segment and to have more emphasis on the emerging market, company has already set up Research and Development (R&D) for planning manufacturing India specific products as per Indian markets needs and freezing customer–friendly specifications. As construction industry professionals are well aware of the importance of quality of product & services quality at all levels SANY takes care of this aspect.
SANY is today a No.1 manufacturer rolling out the Concrete Pumps with latest "S" Valve technology giving productivity, reliability, and lower maintenance cost. Sany people have worked very hard in bringing respect to the "Chinese Sourced" equipment. Today, customer treats "Chinese sourced machines at par with rest others. Sany's order books are full with orders for crawler cranes, boom pumps, pilling rigs in addition to regular product rangelike concrete pumps and motor graders.
Explaining SANY's marketing strategy and its supporting sales network, Mr. Pandey said SANY has its strong sales network all over India . Currently, company operates from 10 locations with sales, service and parts support. At project sites dedicated Engineers are posted. Shortly at other strategic locations outlets are being opened. The dealer network also is being set up to add coverage and also reduce the response time. Genuine parts are kept in major locations close working with OE suppliers also taking place to give combined support.
SANY has set up a highly dynamic HR system, making career plan for employees, providing training and attracting talents pool. The blend of Indians and Chinese experts are delivering a dynamic organization which vibrates with energy, he added.
Talking about company's focus on India Mr. Sen He said that his company has an objective to give India Best of the Products. In the last few years, SANY India has made its significance presence in the Indian market with its products and services.
The company is well poised for growth trend and to realize the growth momentum of the country.
SANY India has started tapping the vast opportunity that Indian economy is offering and now they are geared up and building more customer focused service so as to emerge as the Industry leader in its range of products. The prime goal of the SANY India is attaining the level of customer satisfaction which examines performance of their people.
SANY's motto "All for customers and all from Innovation" is the driving force stresses Sen He. Speaking about SANY brand, Mr. Pandey said, SANY brand is known for the highest quality level maintained on their equipment. The reputation of SANY lies in its high reliability. SANY has established a strong research and development centre and in SANY, it is an ongoing process of continous innovation and improvement in quality. Sany is accredited with ISO 9001, ISO 14001 and OHSAS 18001. Sany equipment are fitted with the latest safety gadgets available in the International market. The safety gadgets fitted on SANY equipment ensures the highest safety levels to the persons working on sites where SANY machines are operated.
SANY has established regional offices along with the area offices to maintain the machines operating in the particular Area/Region. Sany is Equipped with a strong service teams operating at Area/Regional levels and SANY service personnel are available at call on All India basis within a very short notice. SANY India has also setup Warehouses in the Regional/Area locations all over India.
SANY Construction Equipment are environment–friendly and the components/assemblies used in Sany confirm to the most stringent Norms like Euro II/Euro III. Sany equipment also confirms to the CE Norms. SANY equipment are accepted worldwide especially the most advance/ developed countries in the world.
The most important projects where SANY has been involved worldwide including India are: World Finance Centre–Shanghai, China (one of the tallest buildings in the world), Hong kong Finance Centre–Hongkong (one of the tallest building in the world), Beijing Olympic 2008 Village–Beijing, China, Three Gorges Project– China (the largest dam in the world), High Speed Maglev Train–Shanghai, China, Hangzhou Bay Bridge–Near Shanghai, China (the longest Bridge in the world), Tibet Qinghai Railway Project, China (highest altitude railway), The Tallest and the most prestigious residential building in India.