SANY Growing on Customer's Patronage and Innovation

Sen He
SANY Group has always viewed Indian market as one of the most important and emerging one. Sany being a 2 billion dollar company and a leading manufacturer of construction, earthmoving and material handling machines has set up its Indian subsidiary SANY Heavy Industry India Pvt. Ltd. In 2003. Since then the aim of the management is to bring about a responsive, responsible, service oriented organization meeting local needs and conditions. Right from inception SANY has been growing at very fast rate due to customer's patronage, satisfaction and innovation. Today, we have multiple product range and have satisfied reference customers having big fleet and repeat purchase, said SANY India 's Managing Director and CEO Mr. Sen He and Chief Marketing Officer Mr. Brahmanand Pandey, in their free wheeling interaction with NBM&CW.

Brahmanand Pandey
SANY has a wide range of products to offer such as concrete pump, truck mounted concrete boom pump, boom placer, concrete transit mixer, concrete batching plant, asphalt batching plant, roller, asphalt paver, motor grader, tyre mounted crane, crawler crane, and stackers which are being used on all the prestigious and big sites in the country.

Mr. Sen He opines that SANY brand has become popular in Indian Construction Industry. SANY concrete pumps have been deployed on the work site of the tallest buildings in Mumbai. Every year the organization is growing at a rate of 100% and looking forward to expand and participate on the growth opportunities in Construction and Infrastructure segment. Sany's plant in India is being built in Chakan near Pune with an investments of US$60 million to roll out concrete pumps, boom pumps, transit mixers, motor graders, and crawler cranes.

To position SANY India and to capitalize on the growth opportunities in Infrastructure segment and to have more emphasis on the emerging market, company has already set up Research and Development (R&D) for planning manufacturing India specific products as per Indian markets needs and freezing customer–friendly specifications. As construction industry professionals are well aware of the importance of quality of product & services quality at all levels SANY takes care of this aspect.

SANY is today a No.1 manufacturer rolling out the Concrete Pumps with latest "S" Valve technology giving productivity, reliability, and lower maintenance cost. Sany people have worked very hard in bringing respect to the "Chinese Sourced" equipment. Today, customer treats "Chinese sourced machines at par with rest others. Sany's order books are full with orders for crawler cranes, boom pumps, pilling rigs in addition to regular product rangelike concrete pumps and motor graders.

Explaining SANY's marketing strategy and its supporting sales network, Mr. Pandey said SANY has its strong sales network all over India . Currently, company operates from 10 locations with sales, service and parts support. At project sites dedicated Engineers are posted. Shortly at other strategic locations outlets are being opened. The dealer network also is being set up to add coverage and also reduce the response time. Genuine parts are kept in major locations close working with OE suppliers also taking place to give combined support.

SANY has set up a highly dynamic HR system, making career plan for employees, providing training and attracting talents pool. The blend of Indians and Chinese experts are delivering a dynamic organization which vibrates with energy, he added.

Talking about company's focus on India Mr. Sen He said that his company has an objective to give India Best of the Products. In the last few years, SANY India has made its significance presence in the Indian market with its products and services.

The company is well poised for growth trend and to realize the growth momentum of the country.

SANY India has started tapping the vast opportunity that Indian economy is offering and now they are geared up and building more customer focused service so as to emerge as the Industry leader in its range of products. The prime goal of the SANY India is attaining the level of customer satisfaction which examines performance of their people.

SANY's motto "All for customers and all from Innovation" is the driving force stresses Sen He. Speaking about SANY brand, Mr. Pandey said, SANY brand is known for the highest quality level maintained on their equipment. The reputation of SANY lies in its high reliability. SANY has established a strong research and development centre and in SANY, it is an ongoing process of continous innovation and improvement in quality. Sany is accredited with ISO 9001, ISO 14001 and OHSAS 18001. Sany equipment are fitted with the latest safety gadgets available in the International market. The safety gadgets fitted on SANY equipment ensures the highest safety levels to the persons working on sites where SANY machines are operated.

SANY has established regional offices along with the area offices to maintain the machines operating in the particular Area/Region. Sany is Equipped with a strong service teams operating at Area/Regional levels and SANY service personnel are available at call on All India basis within a very short notice. SANY India has also setup Warehouses in the Regional/Area locations all over India.

SANY Construction Equipment are environment–friendly and the components/assemblies used in Sany confirm to the most stringent Norms like Euro II/Euro III. Sany equipment also confirms to the CE Norms. SANY equipment are accepted worldwide especially the most advance/ developed countries in the world.

The most important projects where SANY has been involved worldwide including India are: World Finance Centre–Shanghai, China (one of the tallest buildings in the world), Hong kong Finance Centre–Hongkong (one of the tallest building in the world), Beijing Olympic 2008 Village–Beijing, China, Three Gorges Project– China (the largest dam in the world), High Speed Maglev Train–Shanghai, China, Hangzhou Bay Bridge–Near Shanghai, China (the longest Bridge in the world), Tibet Qinghai Railway Project, China (highest altitude railway), The Tallest and the most prestigious residential building in India.
NBMCW May 2008
Allcargo: Technology Enabling Inclusive Environment for Women

Allcargo: Technology Enabling Inclusive Environment for Women

As technology continues to drive innovation in logistics, diverse perspectives are essential for tackling complex challenges. Women's contributions are increasingly integral to technological advancements in the field, fostering creativity

Read more ...

Aardour Worldwide Logistics: Fostering Leadership Opportunities For Women

Aardour Worldwide Logistics: Fostering Leadership Opportunities For Women

“Increasing representation, closing the gender gap, and implementing targeted initiatives will empower more women to pursue careers in logistics, fostering leadership opportunities, entrepreneurship, and skill development for

Read more ...

Indicold: Technological Integration widening Women’s role in Logistics

Indicold: Technological Integration widening Women’s role in Logistics

Traditionally, the male dominated logistics industry was associated with heavy lifting work, where people got an entry level job and worked their way up. With changing times and mindsets, this perception has changed. Today, multiple

Read more ...

Jet Freight: Bringing Diverse Perspectives and Contributions Through Women

Jet Freight: Bringing Diverse Perspectives and Contributions Through Women

The role of women in technology and innovation within the logistics sector is poised for positive evolution in the coming years, driven by several key trends and factors. Efforts to create inclusivity are gaining momentum, with companies

Read more ...

JTL: Encouraging Gender Diversity to enhance Quality of Service

JTL: Encouraging Gender Diversity to enhance Quality of Service

Just as a successful business requires a reliable team, managing personal and professional responsibilities demands a robust support system. This can take various forms, from involving your spouse and grandparents to hiring a reliable

Read more ...

KSH Group: Fostering an Inclusive Environment

KSH Group: Fostering an Inclusive Environment

The unique perspectives that women bring to their responsibilities and roles at the workplace, foster collaboration, productivity, and superior service delivery, which are leading them to take senior positions that historically

Read more ...

KSH Distriparks: Digitalization and Automation closing Gender Gap

KSH Distriparks: Digitalization and Automation closing Gender Gap

Reflecting on my journey in logistics, I've encountered typical challenges faced by women in navigating male-dominated environments and overcoming career hurdles. To overcome these obstacles, I've focused on enhancing my expertise

Read more ...

MLG: Bridging the Knowledge and Skill Gap

MLG: Bridging the Knowledge and Skill Gap

“Recognizing the urgent need for diversity in talent, MLG assumes a pivotal role in bridging the knowledge and skill gap within the logistics sector. We are dedicated to actively encouraging and supporting women to pursue fulfilling

Read more ...

NCS: Helping Women Bring Valuable Skills to the Industry

NCS: Helping Women Bring Valuable Skills to the Industry

I found myself having to navigate a predominantly male environment, both among colleagues and drivers, who were unfamiliar with working alongside female seniors. This presented difficulties, but I approached the situation with

Read more ...

Snowman Logistics: Promoting Gender Diversity Through Training Programs

Snowman Logistics: Promoting Gender Diversity Through Training Programs

To promote women's advancement in logistics, both the industry and government can implement initiatives like mentorship programs, training programs, equal representation in leadership roles, flexible work arrangements, networking events

Read more ...

SuperProcure: Enabling Gender Inclusivity

SuperProcure: Enabling Gender Inclusivity

The logistics industry has transformed the role of women and the level of their engagement in this industry. Traditional logistics used to be a space where 80% of manpower was put into fieldwork, making it a male-dominated industry where

Read more ...

TVS ILP: Crafting a More Inclusive Environment for Women in Warehousing

TVS ILP: Crafting a More Inclusive Environment for Women in Warehousing

Amid the echoes of machinery, a silent revolution is brewing in the Indian warehousing industry. In the clatter of crates, we find the rhythm of change. Traditionally characterized by its inherent nature to employ more men and

Read more ...

MSDE: Building Skilled Workforce for India's Construction Sector's Growth

MSDE: Building Skilled Workforce for India's Construction Sector's Growth

MSDE’s skill development programs ensure that construction workers not only gain proficiency in traditional construction techniques but also acquire digital literacy skills that are now essential for technology-led construction practices.

Read more ...

CIDC: A Multifaceted Approach for Skilling the Construction Workers

CIDC: A Multifaceted Approach for Skilling the Construction Workers

CIDC adopts a multifaceted approach for skilling of construction workers. By recognizing existing skills and offering comprehensive training programs, internships, and executive development opportunities, CIDC empowers professionals at all

Read more ...

IESC: A Collaborative Approach to Skilling the Construction Workforce

IESC: A Collaborative Approach to Skilling the Construction Workforce

IESC bridges the skills gap in infrastructure construction equipment operation and maintenance with their NSQF-aligned programs, industry collaboration, focus on emerging technologies, and initiatives to create a skilled

Read more ...

NAC: Skilling Construction Workforce With Industry-Driven Practices

NAC: Skilling Construction Workforce With Industry-Driven Practices

National Academy of Construction (NAC) leverages industry-aligned curriculum, qualified trainers, and strong industry connections to equip construction workers with skills they need to succeed.

Read more ...

CREDAI: Upskilling Construction Workforce & Promoting Worker Welfare

CREDAI: Upskilling Construction Workforce & Promoting Worker Welfare

CREDAI champions construction worker training, safety, and social skills development. A total of 1,00,000 workers have been trained by Credai Kushal. The last couple of years have seen unprecedented increase in residential and commercial real estate

Read more ...

CASE Construction Equipment: Empowering Operators Through Skill Development

CASE Construction Equipment: Empowering Operators Through Skill Development

CASE Construction Equipment empowers operators by investing in their skill development through comprehensive training, third-party certification, and strategic partnerships aimed at fostering operator success and industry growth.

Read more ...

Tata Projects: Upskilling Workers & Embracing Technology in Construction

Tata Projects: Upskilling Workers & Embracing Technology in Construction

Tata Projects is investing in workforce through upskilling programs, technology adoption, and partnerships with skill development councils. They're empowering workers, improving safety, and driving innovation in construction industry.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.