Rishab Gandhi, GM Marketing - Alpha Services
Alpha currently has a market share of over 50% with sales volume of 80-100 units a year.
Alpha introduced Mobile Tower Cranes in the Indian market in 1988 with its model SP-453 and now enjoys a pioneer’s status in the industry. Later, it developed a range of Flat Top Cranes in technical collaboration with SOIMA of Portugal. Today, the company has a market share of over 50% with sales volume of 80-100 units a year.
Alpha Flat Top Tower cranes are safer and easier to erect due to their modular designs, and have distinct features that cannot be replicated.
In a market where most manufacturers offer pendent line Tower cranes (Hammerhead cranes), Alpha has a distinct positioning with the Flat Top Tower cranes, that have more advantages as compared to Hammerhead cranes, and are safer and easier to erect with their modular designs. Also, at sites where many tower cranes need to be deployed, the flat top tower cranes do not need to be erected as high as the tower cranes with tower caps because the interference between the jibs is less. Due to its features and proven performance, customers enjoy trouble-free site operations and high productivity.
Alpha Tower Cranes have male-female combo of mast to mast-connect with pins that facilitate faster installation. Their structure is made of high-grade tensile steel for strength and longevity. The cranes are manufactured to meet the growing demand for bigger, heavier and more sophisticated machines. Our cranes have a lifting capacity of 1.25 tons up to 10 tons, jibs from 45 to 60m; our principal company can supply up to 80m jib and 20ton capacity and with heights as per customer request.
Our strength lies in our competitive designs and manufacturing capabilities.
Further, to enhance their quality and performance, we have incorporated world-class European mechatronics. There are VVVF drives for all three operations, as standard, to ensure smooth and jerk free movement. We also use sealed slew-gear with automated greasing system to avoid periodical greasing. The cranes are fitted with air-conditioned operator cabins as standard, and the power consumption is the least in their class. They are supplied with the option of fixed/base frame/travelling.
Our strength lies in our competitive designs and manufacturing capabilities, including fabrication, welding, painting and testing, in our two facilities Bhiwadi and Rajasthan. We have a pan-India dealer network for sales, service and spares.
NBM&CW December 2019
