Indian now Eyes uPVC Products

G. S. Rekhi
“We at SCL see Indians as very prudent buyers. When they weigh and see the benefits of uPVC against normal wood /aluminum doors and windows including its health benefits, they finally choose uPVC doors and windows as they know it is a good investment irrespective of price. Currently, this market in India is in its nascent stage but we see great potential in the coming years as people are getting more aware of the benefits of this product. We expect a growth rate of 30% in next two – three years,” says Capt. G. S. Rekhi, Director – Business Development, SCL in an interview with Maria R.

Please enlighten our readers about SCL group, its operations and products range.
Aluminum Doors
Shani Corporation Ltd. (SCL) managed by young professionals from the fields of Architecture, Construction, IT and Management. SCL offers top-quality uPVC products and services to all its valued customers while providing them with a vast array of Eco-friendly Windows, Architectural Windows, Architectural Consultancy and Turnkey interiors to meet the needs of all stylish, sophisticated and innovative requisites.

Currently, SCL is concentrating on its India operations and proceeding with its planned operation of opening franchises pan India.

SCL under its CORA brand of uPVC Performance Window has given Indian Architects & Builders a plethora of choices & innovations-in-design, never seen before in the Indian fenestration industry. Cora uPVC Performance Windows is a quality product of SCL Group. These windows are built tough to give you and your family enhanced protection. They are versatile in design and function and can be uniquely configured into large combinations for maximizing views and enhancing lifestyles.

India being a price sensitive market and reluctant to adopt new technology; how do you see uPVC market in India, in terms of the products understanding and its proper usage?
We at SCL, see Indians as very prudent buyers. When they weigh and see the benefits of uPVC against normal wood and aluminum windows including its health benefits, their choice is very clear of CORA uPVC performance windows as they know it is a good investment irrespective of price.

Currently, the uPVC market in India is in its nascent stage. We see great potential in India for Cora uPVC Performance Windows. At this initial stage, we see a limited no. of uPVC products being introduced in the market. This will change as more acceptability of uPVC is there.

What are the main advantages of uPVC over other traditional materials in terms of cost-effectiveness, aesthetics and green attributes?
Cora uPVC Performance Windows have the following benefits:
  • Eco-friendly, built with Eco-stabilizers
  • Excellent Weather Resistance
  • Requires Minimum Maintenance
  • Easy To Install
  • Highly Durable – No Rusting or Corrosion etc.
  • Sound & Dust Resistant
  • Built Tough for Enhances Security
  • Effective Insulator, Cuts Energy Costs
  • Termite Proof, and
  • Affordable
What are the major challenges in marketing these products in India?
Aluminum Windows
Challenges are very basic, yet they are big. Lack of public awareness, cost of product, constant comparison with aluminum and wood attribute to some of the major challenges.

What are the quality standards placed in the company and how these are competitively positioned?
Quality control is done by the profile manufacturers with surprise visits to installation site and factory to see if the quality objectives of the profile manufacturer are observed and met. This ensures best quality standards are maintained during fabrication and installation.

As the profile manufacturer also makes the hardware for their profiles the quality control is complete.

How is your organization educating or imparting knowledge to the architects/planners for the right usage/application of uPVC?
Our endeavor is to impart knowledge of the benefits of Cora uPVC Performance Windows to the public, Architects using printed media, electronic media including participation in shows like Delhi Build, ACE and ZAK.

What are various sales services being provided? Do you have your own installation team?
We provide complete services from helping in design cost effective Cora uPVC performance windows to selection of glass, site visit to check the openings, installation at site and quality control. All our windows come with a 10 year warranty on profile and one year on hardware.

After sales service is provided by our sales office in Noida.

What are SCL’s business prospects in the next two-three years, its future plans in terms of market expansion and new products launches?
In the next two – three years, the Indian uPVC market will mature noticeably as people will be more aware of the product. We at SCL, expect a growth rate of 30% during this period.

SCL is actively perusing market expansion by appointing dealers, distributors and franchises.
MGS Architecture September - October 2012
NBM&CW Celebrates 30 Years of Progress in the Construction Industry

NBM&CW Celebrates 30 Years of Progress in the Construction Industry

This month marks a significant milestone for our publication as we celebrate 30 years of dedicated service to the construction industry. For over three decades we have been relentless advocates for the adoption of technology, equipment

Read more ...

The Future of Indian Infrastructure Construction Landscape

The Future of Indian Infrastructure Construction Landscape

The Indian construction industry is poised for a significant transformation over the next two decades. With a strong focus on infrastructure development, India will invest over 1.40 trillion USD in the next five years on infra

Read more ...

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

Mechanization is helping projects become more financially viable. At KNR, we have become self-reliant by deploying our own equipment and new construction methodologies, which is also helping us optimize cost and time during

Read more ...

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE India is a frontrunner in sustainable construction equipment, offering electric excavators, wheel loaders, haulers, and compactors alongside advanced technologies for efficiency and flexible business models to meet evolving customer needs.

Read more ...

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon recognizes that innovation is the key to building sustainable, efficient, and durable roads for the future. They advocate for the adoption of advanced technologies throughout the entire project lifecycle - from materials and design to construction and maintenance.

Read more ...

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS Infrastructure is at the forefront of construction innovation, leveraging disruptive technologies like GFRP, HSFRC, UHPC, precast construction, and BIM to address labor shortages, enhance sustainability, and improve project efficiency.

Read more ...

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

With its innovative and cost-effective road building and rehabilitation machines, the Wirtgen Group has emerged as an undisputed market leader, offering customers tech-rich and value-for-money products.

Read more ...

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

We have implemented eco-friendly production processes and energy-efficient technologies to minimize our carbon footprint; we also adhere to stringent waste management protocols, and the principles of Circular Economy.

Read more ...

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex India, a leader in materials processing equipment like Powerscreen® mobile crushers and Finlay® screens, is at the forefront of sustainable construction. Their Hosur facility exemplifies operational excellence with a focus on clean energy, environmental responsibility, and digital tools for efficiency across their diverse product range including Terex® Washing Systems, Franna® cranes, and EvoQuip® solutions.

Read more ...

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

Thin White Topping/Ultra-Thin White Topping overlays are innovative pavement repair and strengthening solutions and are also cost-effective and less maintenance intensive, having demonstrated performance comparable to traditional

Read more ...

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

Action Construction Equipment (ACE) offers a comprehensive range of construction equipment – mobile cranes, Pick & Carry Cranes, fixed tower cranes, backhoe loaders, and more – while pioneering sustainable solutions and advanced technologies like automation and AI for next-generation construction.

Read more ...

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers, Asia's largest crane rental company, leverages its extensive fleet of cranes and expertise to address infrastructure growth in India. They offer comprehensive solutions including logistics, erection services, and project management for diverse sectors like wind energy and refineries.

Read more ...

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB India leads the way in digital construction with JCB LiveLink for their iconic Backhoe Loaders and other machines, offering real-time data, improved efficiency, and Industry 4.0 adoption for smarter manufacturing.

Read more ...

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Ambuja Cements and ACC’s focus on Digitalisation and AI-driven strategies are delivering exceptional solutions. By embracing cutting-edge technologies and fostering a culture of innovation, we are offering best-in-class products and

Read more ...

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter India, a leader in concrete equipment, offers a wide range of innovative products – batching plants, concrete pumps, mixers and waste recycling plants – to promote sustainable and efficient construction practices.

Read more ...

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group champions sustainable practices in the EPC industry, focusing on renewable energy, green buildings, and innovative technologies for a greener future.

Read more ...

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana leverages R&D to develop cutting-edge crushing and screening equipment, including high-capacity jaw and cone crushers, for optimized production and reduced costs per ton.

Read more ...

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

At SGES, our team brings over 200 years of collective experience in solving complex geotechnical problems; by quickly providing tailored solutions, we assist clients in making timely decisions, thus avoiding time and cost overruns.

Read more ...

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany India discusses their Intelligent Service Platform with telematics and analytics, commitment to electric vehicles like the SKT105E mining dump truck, and plans for hybrid construction equipment.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.