World-class PEB Solutions from Tata BlueScope Building Solutions

Rohit Ranjan
"At TBBS, we assure our clients reliable, high quality, hassle free solutions to meet their business needs. Our construction practices significantly reduce safety risk, and we take pride in delivering solutions that match our commitments," says Mr. Rohit Ranjan, General Manager-Marketing, and Tata BlueScope Building Solutions.

How has the demand as well as supply grown in PEB industry in the last 5 years.
The PEB market in India is currently estimated close to Rs. 4,500 crores. It has been growing steadily @10-15% per annum, and likely to continue this pattern in the medium term. The long-term potential, however, is much higher, and whether or not the industry is able to leverage this depends on; (a) improvement in knowledge and skill sets across the PEB value chain, (b) increase in the rate at which customers appreciate the benefits of PEB's and adopt these over conventional construction approaches, and (c) steps taken by the government for stronger economic growth.

In view of the above, what are the new challenges, you think, the ind- ustry will face in the coming years.
The challenge for PEB manufacturers' lies in developing the flexibility in their products and services to align better with changing customer needs.Access to information from across the globe has significantly increased customer awareness. PEB manufacturers need to respond suitably by improving not just their own capability, but that of their supplier and builder partners as well.

Could you elaborate on benefits of your products vis-à-vis other players in the market?
Tata BlueScope Building Solutions currently offers PEB solutions under the premium world-class BUTLER® Building Systems, and contemporary ECOBUILD™ Building Systems brands to its customers. The 'FM Approved' MR-24® Standing Seam Roof System offered exclusively with BUTLER® Building Systems has been a preferred solution for several prestigious projects.

At Tata BlueScope Building Solutions we assure our clients reliable, high quality, hassle free solutions to meet their business needs. Our construction practices significantly reduce safety risk, and we take pride in delivering solutions that match our commitments.

How has your experience in global markets helped you address challenges faced in India?
The global reputation and experience of the Butler® Building Systems brand has significantly helped in establishing our presence in India. By the virtue of being a part of the global Butler® network, we have access to the latest advancements and innovations. This has helped in delivering solutions in line with the global brand values of Butler® Building Systems. At the same time, we have adapted our processes and systems to meet the specific requirements of our customers.

A word about your company.
Tata BlueScope Building Solutions (TBBS) is a division of Tata BlueScope Steel Limited, which is an equal joint-venture between Tata Steel and BlueScope Steel (Australia) in the field of coated steel, steel building solutions and related building products. The division supplies a range of Pre-engineered Building (PEB) solutions and takes single source responsibility for the design, manufacture, shipment and erection of world-class PEB solutions that can be used for applications in varied segments. It has manufacturing facilities in Pune, Chennai and Bhiwadi, four Regional Offices and a wide network of Sales Offices that offer best-in-class services and products.

The company maintains high standards in the area of Safety, Health and Environment; and has been certified by Underwriters Laboratory Inc. for ISO 9001:2008 as well as by M/s. UL MSS India for the ISO 14001:2004 & OHSAS 18001:2007 certifications.
NBMCW September 2012

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