Indian Market: A Strong Opportunity for Sany

Mr. Sen He
Sany Heavy Industry India Pvt. Ltd. the Subsidiary of Sany Heavy Industry Limited, China, has a mission to support the tremendous opportunities in India's Infrastructure Development, said Mr. Sen He, the CEO & Managing Director and Brahmanand Pandey Chief Marketing Officer in their interaction with SKK.

Speaking about the emerging boost in construction equipment market in India, he said that India is witnessing a boom in real estate, both in residential & commercial segments apart from Govt. projects. This has accelerated the demand of modern constructions & improvement in infrastructure. There is an urge to cut the lead time of projects as a result, the builders & contractors have started looking out for modern equipment to enhance the productivity.

Here is where, Sany finds a strong opportunity to offer to the industry.

In today's context major equipment for the Indian infrastructure projects as seen by Sany are Truck mounted Concrete pumps, Trailer Mounted Concrete Pumps, Concrete Placing Boom, Concrete Batching plant, Asphalt Batching plant, Asphalt Paver, Soil Compactors, Asphalt Compactors, Pneumatic Tyre Roller, Motor Grader,Excavators, Rotary Drilling Rig & Hydraulic Crawler Crane, he added.

He disclosed that at present Sany is importing these products for their valuable clients. The company has aquired 80 acre land in Chakan near Pune, Maharashtra and with investment plan of US $60 million important products will be manufactured in India itself. Sany has already established major offices, parts depots, and warehouses in Metro and other bigger cities to support the customers. The Company is also setting up network of branch offices across country and is giving best product Support in the industry. The training to customers' operators and mechanics is an ongoing process. Sany also has large rental fleet to support customer's needs.

Sany has impressive reference list of valuable leading Construction and Infrastructure companies using their product range. With expansion of network and coverage, they are adding regularly new names to their fold with the help of excellent track record and ambitious commitments.

To the question, how the company is planning new launches, he said new equipment will be Launched based on the need of customers. Now the customer demands for 6 CUM Transits mixer. On top most priority, we will be launching Transit Mixers. The Imported equipment like High Capacity Concrete Pumps, Boom Pumps, Crawler cranes, are being offered to our customers for their specific requirements.

Indian Market: A Strong Opportunity for Sany
Giving the historical background of the parent company, he said, company's Chairman Mr. Liang Wengen and his associates eastablished the Organisation in 1989 with "Three First Class" concept. Today Sany Heavy Industry Company Limited, China is a Construction equipment giant with Annual turnover touching $1.5 billion in 2007. Sany has won many prestigious awards. Sany ranks as one of the top 10 companies of China. Company philosphy was to establish first class enterprise, to cultivate first class talent No1 (World Class) talent, to make first class contribution.

Speaking about Sany Heavy Industry India Pvt. Ltd he said. Sany has built a strong team of employees in India.

The company's Marketing is handled by Mr. Brahmanand Pandey, Chief Marketing Officer who brings with him rich experience of 23 years in Indian Earthmoving Industry. Sany India's team of highly experienced professionals is working towards making their Indian subsidiary as a Top class enterprise attracting top talent and completing the Marketing Network across the country.

Sany offers large Rental fleet to support customer's needs. Productive and large fleet of 100 machines have been deployed on customer's site giving them rental Solutions.

Sany is committed to give best product support in the industry. Detailed trainings to operators and mechanics are ongoing and are integral part of Sany's endeavor to provide customer delight, said Sany CEO and Managing Director, Sen He.
NBM&CW November 2007
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