Key is Localization...

Sanjay Passary
Taurian Engineering Pvt, Ltd, a group company of Taurian Iron and Steel, started operations in February 2005 has made rapid strides in the Indian crushing and screening industry by making good in roads in business during the fiscal years 2006-07. From a small turnover of Rs 3 crores in 2005-06, Taurian completed the year with a turnover of Rs 25 crores. The heightened business growth of the company has been on the backdrop of increased demand of crushing and screening equipment due to new NHAI projects, steel boom in steel sector etc. In an interview with P. P Basistha, Mr. Sanjay Passary shared how the company has been able to expand its business and what is in store to cash on the boom, through new product offerings.

Behind Taurian’s edge in the crushing industry...
The fact that makes Taurian enjoy a competitive in the Indian crushing industry is based on the fact that its products are cent percent localized. The positioning also comes from the fact that Taurian offers host of crushing and screening products with range of capacity. This ranges from 50 tonnes per hour (tph) colt series mobile screening plants to 500 tph Jumbo series mobile and crushing plants. This is coupled with the fact that all the crushers come with advanced technology comprising semi and fully hydraulic design. Besides, the crushers at Taurian also have advanced features, comprising both roller bearing and bush bearing design, all leading to optimum productivity.

Induction of advanced features and making them suit as per the Indian working conditions; have enabled us to carve a well–defined position for Taurian. I would like to point out that the foreign manufacturers and the foreign companies claim to have advanced features in their products to suit wide range of working conditions, but much paradoxically the features of the equipment have a standard built up. We have been away from this, at Taurian, we have tried to make the equipment much customized for the Indian working conditions.

Further Basis Behind Edge...
Increased localization supported by adequate research & development has enabled us to make our products much price competitive, at the range of 40 percent less than our foreign competitors. Localization and R&D to make the products gel with the Indian working conditions have been supported by our knowledge input.

We own iron ore mines. Possessing iron ore, mines have enabled us to gain knowledge the crushing and screening conditions Indian mines have and how equipment should be customised to fit in those mining requirements. All these have made us make products, which conforms to the Indian working conditions, all enabling us to have a niche for our products.

Machines Sold
Taurian has so far sold around 36 crushing and screening plants to various segments like aggregate, iron ore, limestone etc. Taurian Engineering has exported screen plants to Mozambique for its rail projects.

Manufacturing Capabilities and Collaborations
Taurian has a standard state–of–the–art unit at Roorkee. Producing six plants per month and backed by CNC machines shop, press brake and profile cutting machines backed by skilled work force. The unit has a full fledged spares department. The engineering control department of the unit is being upgraded and by the end of 2007, we would be going in for ISO-certification.

Taurian Engineering is backed up by Astec group of USA and Shensui of China for its continuous development in crushing and screening plants.

Plans to Diversify
We have plans to diversify with the boom in construction equipment sector. Taurian Engineering is setting up a new factory for developing loaders, excavators engines and associated equipment near Roorkee and Pune. Technical and manufacturing collaborations are already under scrutiny and the new development products are expected to be launched by the end of 2007.

New Launches
Taurian
At Excon 2007, we have launched Panther series track mounted screening plants. This is a unique product in the Indian crushing and screening market. The prime features of these screening plants are, they have high production capacities upto 600 tph of screened material with three on board stacking conveyors which allow for three salable products to be processed at one time.The machine is versatile having double deck screen for multiple material separation wide side tensioned top deck screen and extended bottom deck screen.

The most unique feature of this machine is its ease of use with nil requirement of operator which in turn reduces operating costs and increases profits.

We plan to launch track mounted jaw crushers and track mounted cone crushers and also track mounted vertical shaft impactors. The new product line would enable us further to consolidate our position in the crushers and screeners market. All the products would be launched very shortly. Moreover, we would be increasing our presence in the construction aggregates industry at par with the mining industry through the product mix.

Strengthening after Sales Network
Strengthening of sales and service network is a continuous process at Taurian. The company has a 24X7 service back up support. Initiatives are further being taken to strengthen the present support systems.
NBM&CW January 2008
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