ACE: Growing Capacity to become leading MHE Supplier

Chetan Gole,
CEO Forklifts, ACE

Chetan Gole, CEO Forklifts, ACE, is confident of a huge upsurge in demand for material handling equipment with the warehouse industry expanding across the country.

What material handling products is ACE offering?

ACE offers a diverse range of material handling equipment to cater to the diverse needs of the warehousing industry. Under the MHE segment, we offer Diesel Forklift (1.5T-3.5T), Electric Forklift (1.5T-8.0T), LPG Forklift (35T), and an entire range of warehouse equipment such as Pallet Trucks (Manual, Semi Electric & Fully Electric), Stackers (Manual, Semi Electric & Fully Electric), High Reach Stackers, Tow Tractors and Narrow Aisle Articulated Forklift Trucks. We also offer a wide range of attachments which can be retrofitted on the equipment, making them versatile and application specific, and the material handling job easy, safe and convenient.

What are the important features of ACE products?

Productivity, maneuverability and safety are the key features of our warehousing equipment. For instance, the all-weather handle in our Hand Pallet truck enhances productivity by reducing the operate fatigue. One pneumatic spring and two damping springs located on each side on the BOPT rider platform takes care of operator fatigue while traveling long distances. In case of BOPT and Stacker, wider and thicker forks are also provided to get the longer lift of forks.

ACE is using the H+H mast wherein the lift cylinder is well protracted. Our trucks are fitted with the floating steer wheel system, which enables smooth operation on uneven floors.

What new products has ACE introduced lately?

ACE started its operations with the production of cranes and today the company has established itself as one of the leading material handling and construction equipment manufacturing company in India. We have launched an advanced version of the Reach Truck with a rated capacity of 1.6 tons and lifting height of 10 mt. It has a 1000 kg lifting capacity @ max height of 10mt. We have also extended our product portfolio with the launch of Counter Balance Stacker.

What growth potential do you see for ACE in India’s warehousing industry?

The warehousing industry has a huge growth potential, and in the coming years, demand for warehousing equipment will witness a huge upsurge. With an 18 percent market share currently, ACE is the third largest manufacturer of Forklifts in India. We are currently operating at 60 percent of our capacity and have a huge capacity to utilize our expertise and capabilities for achieving a leadership position in the Indian warehousing industry. We are also exporting our Forklifts to 10 countries in the Asia Pacific, Africa and the Middle-East region. Going forward, we plan to expand our global footprint to 20 countries.