Delivering his welcome speech at the CERA conference held at bauma India CONEXPO-18 in Gurgaon, Satin Sachdeva, Founder & Secretary General of Construction Equipment Rental Association (CERA) and CMD of Equipment Planet, informed the gathering that CERA has been successful in bringing many stakeholders, including equipment manufacturers, hirers, dealers, contractors and financers, on a single platform to voice their concerns and form a consensus to resolve the issues. CERA is also striving to increase penetration of rental equipment, which is very low at 7% in India, as against 65% in Japan, 55% in USA and 35% in China.

CERA
The biggest road block in the smooth functioning of the rental business is delayed or stuck payments, which has led to distress and resulted in the collapse of several construction giants like IL&FS and ERA Infra Engineering, among others. The failure of many projects to take off has been attributed to an acute cash crunch faced by contractors and project executors who could not achieve financial closure for their projects awarded under the Hybrid Annuity Model (HAM) within the stipulated timelines. In such a scenario, CERA has emerged as a ray of hope as it is engaging government agencies, equipment manufacturers and others involved to hammer out a mutually beneficial resolution of the members’ pressing problems.

As a matter of fact, the increasing investment in the country towards building roads and highways, high speed rail corridors, metro rail networks, smart cities, urban infrastructure, airports and ports, etc, have opened up huge opportunities for the CE industry. This, in turn, has offered brisk business avenues to the rental industry, and to cash in, it is important for the rental companies to address the challenges confronting them.

On its part, CERA is going all out to standardize the rental sector and make it more cohesive and organized. It has, to some extent, managed to address many issues relating to work orders, delayed payments, hiring rates, and lack of skilled manpower. It has roped in equipment manufacturers and contractors and is imparting training to operators. It is working towards creating a certified, skilled pool of trained workers in cooperation with manufacturers like ACE, TIPL and Aman Apollo.

CERA works with government agencies on policy related matters in order to enhance the efficiency and competitiveness of the industry and to also explore fresh business avenues in the domestic and international markets. It has a separate wing to provide specialized and strategic services for rental companies by establishing linkages with offshore players in the international arena.

CERA
Sachdeva exhorted the rental players to become CERA members and explained that once a company becomes a member, it automatically gets connected with other members of the association across the country. This wide network helps in quicker mobilization of equipment from one project site to another with minimum cost, and leads to faster execution of projects, thereby benefitting the contractors, equipment manufacturers and the hirers.

CERA has drafted a model hiring agreement to create a legal framework, which will help members to avoid recurrence of any payment related issues, including confiscation of equipment, and active support from a battery of legal experts. CERA has expanded its ambit to many states and has members in West Bengal, Uttar Pradesh, Haryana, Rajasthan, Maharashtra, Punjab, Uttarakhand, Telangana, Tamil Nadu and Andhra Pradesh. It is in the process of launching chapters in more states and has regional chapters in Maharashtra, West Bengal, Gujarat and in the Delhi NCR region.

In his presentation, the Chairman of Changsha International Construction Equipment Exhibition 2019 (CICEE), Gao Tai Tao, thanked CERA for offering yeoman service to the rental industry. He informed the audience that the upcoming exhibition in Changsha, China, to be held from 15 to 18 May this year, is aimed at creating China’s largest and full-fledged international exhibition and trading platform for the construction machinery industry.

The 2,13,000 sqm exhibition area will house 8 indoor and 3 outdoor pavilions and is set to attract 1,50,000 Chinese and international visitors. Over 20 enterprises of the world’s top 50 machinery manufacturers and top 20 e-commerce platforms are expected to participate. There will be a special pavilion for the world engineering construction enterprises, 5 state-owned and 8 from Hunan. Apart from this, a summit on Aerial Work Safety and International Standards 2019 will be organized by the International Powered Access Federation for which about 35 companies and IPAF members including USA JLG, France Monitou, USA Terex, Japan Aichi, Germany Veedon, Sinoboom, Dingli and other AWP companies have been invited.

Other CERA members including Rajesh Agarwal, Rishi Aggarwal, VV Rai Singhania, amongst others, also addressed the gathering.
Click Here
To Know More or to Contact the Manufacturer
Please let us know your name.
Invalid Input
Please let us know your Designation.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.
Our other Value-Added Services:

To receive updates through e-mail on Products, New Technologies & Equipment, please select the Product Category(s) you are interested in and click 'Submit'. This will help you save time plus you will get the best price quotations from many manufacturers, which you can then evaluate and negotiate.

Invalid Input
Invalid Input
Invalid Input
As humanity reeled under the onslaught of Covid-19 and the resultant uncertainty, the world applauded the millions of essential services workers who toiled tirelessly at great risk to their personal health

Read more ...

Despite the pandemic, Changsha International Construction Equipment Exhibition (CICEE 2021) became a huge success with 1,450 exhibitors showcasing their products and technologies on an exhibit area

Read more ...

In an online event, GHH India along with its mining contracting subsidiary, GHH Bumi Mining Service, was awarded ‘Best Performing Business Partner’ by Vedanta Group/Hindustan Zinc Ltd (HZL)

Read more ...

In order to fully implement General Secretary Xi Jinping’s instruction on "building Hunan into a nationally advanced, important highland of manufacturing industry" during his inspection of the Hunan province

Read more ...

Over the years, the IEE Expo has positioned itself strongly as a networking and sourcing platform for elevator and escalator industry professionals, and where buyers can witness the latest technologies and conveniences

Read more ...

Government of India’s ambitious ₹111 lakh crore National Infrastructure Pipeline (NIP), which has already been announced and actioned upon, augurs very well for enabling sectors such as the Indian Construction Equipment

Read more ...

bauma CONEXPO INDIA - north India’s leading International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles - has been rescheduled from 3-6 November 2020

Read more ...

INTRALOGISTICA ITALIA is the only exhibition with a comprehensive offer dedicated to the most innovative solutions and integrated systems for industrial handling, warehouse management, materials storage and picking

Read more ...

The Indian Concrete Institute, Goa Centre, in association with Ultratech Cement Limited organized the 9th ICI-Ultratech Awards Nite on 19th February 2020 at Hotel Fidalgo, Panjim Goa. The annual event was attended by nearly 250 invitees

Read more ...

The Indian Concrete Institute in association with Dayananda Sagar College of Engineering organized a one-day seminar on Geopolymer Concrete Applications: Challenges and Opportunities. In this fast-developing world, it has become

Read more ...

Conexpo 2020 was held as scheduled on March 10, 2020 in Las Vegas, USA. Established Chinese construction equipment enterprises like XCMG, Zoomlion, Sany, LiuGong, Shantui, Sunward, and many more once again demonstrated the strength

Read more ...

Multiple construction and construction materials industry segments unveiled new technologies and products, shared knowledge, networked with industry peers and bought equipment at the CONEXPO-CON/AGG & IFPE 2020, held at the Las Vegas

Read more ...

In line with its strategy to enhance customer experience with minimal downtime of elevators & escalators, and for swift deliveries of spares, KONE has opened a new warehouse at Andheri in Mumbai that houses more than 2000

Read more ...

The 45th edition of World of Concrete for the concrete & masonry industries drew about 54,000 registered professionals to the Las Vegas Convention Center and featured 1,310 companies (including 255 brand new companies) exhibiting

Read more ...

Once a year, the specialist group meets in January to discuss operational issues and projects for the current year. In economic terms, the industry is still at the record level of 2018, and its sales in 2019 will match the previous

Read more ...

Mahendra Singhi (Managing Director & CEO – Dalmia Cement (Bharat) Limited) and Nilesh Narwekar (CEO – JSW Cement) have been elected as the Chair and Co-chair, respectively, of the GCCA India to provide strategic direction

Read more ...

The 2nd Edition of iCEMA Conclave organized by Indian Construction Equipment Manufacturers Association, deliberated on new avenues of construction equipment financing, challenges and measures. NBM&CW reports.

Read more ...

The Indian Concrete Institute, Goa Centre, organized a One Day Workshop on “Recent Advances in Waterproofing Technologies” on 16th January 2020 at Metropole Hall, Hotel Nanutel, Margao Goa, under the aegis of Indian Concrete Institute

Read more ...

At Greenbuild India hundreds of green building and sustainability professionals discussed LEED and green building practices that help deliver a more sustainable future. The U.S. Green Building Council (USGBC) held the third

Read more ...

The Construction Chemicals Manufacturers Association (CCMA) hosted the 7th edition of International Construction Chemicals Conference at Hotel Taj Lands End in Mumbai. The theme was “Role of construction chemicals in infrastructure

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.