CERA: An excellent service provider to rental equipment industry

Delivering his welcome speech at the CERA conference held at bauma India CONEXPO-18 in Gurgaon, Satin Sachdeva, Founder & Secretary General of Construction Equipment Rental Association (CERA) and CMD of Equipment Planet, informed the gathering that CERA has been successful in bringing many stakeholders, including equipment manufacturers, hirers, dealers, contractors and financers, on a single platform to voice their concerns and form a consensus to resolve the issues. CERA is also striving to increase penetration of rental equipment, which is very low at 7% in India, as against 65% in Japan, 55% in USA and 35% in China.

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