JCB Launches "The All New JCB 3DX" Backhoe Loader

Backhoe Loader

When the going gets tough, the tough gets tactical.

To keep sales ticking along in the present tough times, CE manufacturers are rolling out better products with wider range.

JCB India Limited, India's largest construction equipment manufacturer announced the launch of "The All New JCB 3DX" Backhoe Loader – a new machine that will radically change the landscape of the construction industry in India. This launch follows the breakthrough innovative concept of Backhoe Loader that JCB introduced in India in 1980. This extremely versatile earthmoving and construction machine (with a loader at one end and an excavator at the other) found great utility at construction sites all across the country. With this new 3DX Backhoe Loader, JCB plans to strengthen its share of the backhoe loaders market in India and extend its reach even further to the developing rural markets. JCB has invested heavily in upgrading its manufacturing facilities and research and development keeping it at the cutting edge of innovation.

JCB's 3DX Backhoe Loader, the new generation machine is powered by the JCB ecoMAX engine which is a purpose built in house 76 hp engine which is big on fuel savings and high on performance with 16 valve effort. This loader has a twin ram steering for easy steer ability and has also been provided with new brake linkage to ease the braking effort by the operator that ultimately leads to effective braking & reduced fatigue while braking. The machine has been strengthened and a more reliable rear axle gives trouble free life. The loader has robust king pin design with a new JCB transmission for better dozing. It has ergonomically been designed with 20% more cabin space keeping in mind the requirement of the operator. The new bonnet with better service access enables the operator to easily carry out daily maintenance checks.

Speaking at the launch of "The All New JCB 3DX" Backhoe Loader, Mr. Vipin Sondhi, Managing Director & CEO, JCB India said, "We are extremely delighted with the launch of this new Backhoe Loader in the market. JCB has always been the frontrunner in technological innovation and therefore, the equipment manufactured by the company areregarded as best-in-class. In a continually growing sector like Infrastructure, it is imperative for any company to keep itself abreast with the requirements of its customers and timely deliver on that in order to maintain the growth trajectory."

"Any economy requires huge investments in developing its infrastructure. Across all the industry, there is a consensus that a surge in infrastructure related development in India is needed to bring about a paradigm shift. JCB has always been at the forefront of change. Through investments, the world's largest backhoe manufacturing unit at Ballabgarh, a state-of-the-art integrated engine manufacturing facility and R&D – The All New JCB 3DX is set to provide the best value proposition to our customers," he added.

"With one out of every two machines sold in the construction and earthmoving sector being a JCB, the company aims to create new markets by foraying into new territories as well as give the best possible rate of return for our customers. This machine will perhaps do just that," said Mr. Sondhi.

Speaking at the question answer session during the launch ceremony, Mr. S A Faridi raised interesting points to know about the cost benefits of the new JCB 3DX Backhoe Loader for the customers. Explaining these points Mr. Sondhi said that new generation 3DX Backhoe Loader comes with features such as 20% lower fuel consumption in excavation leading to fuel saving worth Rs.2.25 lakh per year. It has the best engine with a spacious, comfortable and livable cabin. The new Backhoe Loader will set new benchmarks in construction equipment space in times to come. It offers best return on investment and has the best resale value to those who wish to own this.

JCB 3DX Backhoe Loader

Apart from this machine, JCB India offers a diverse range of unmatched backhoe loaders, wheeled loaders, excavators, skid steer loaders, tele handlers, compactors and other useful products in the service of construction industry. With over 430 outlets across India with trained service engineers, the company provides the best after sales support to its machines. The machine offers best return on investment of the customers and has the best resale value, explained Mr. Amit Gossain, Vice President, Marketing & Business Development, JCB India.

NBMCW July 2012

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