ACR Believes in Offering Quality Products
Enlightening about the company and its core competencies, Mr. Ajay Chhabra, Director of Marketing said, "we are manufacturing intermediates for functional coatings with forward integration and have proven technology with latest process design to manufacture architectural paints, texture finishes and specialty coatings for construction and rigid packaging industry.
Elaborating he stated, "we believe in providing quality products and striving for total customer satisfaction and continual improvement in products, processes and systems to achieve excellence at all levels of our business activities. We are doing periodical surveys to know the demand and requirements of the customers. In addition, we have in-house research & application laboratory for delivering the quality products besides having dedicated department for EHS (Environment, Health and Safety) for ensuring low discharge of pollutants and implementing a functional cleaning and recycling concept for keeping the environment clean, he added.