"We will leverage our tower cranes portfolio to fulfill the emerging requirements of Indian market"

Zoomlion Electromech

P.P. Basistha

Zoomlion-Electromech Pvt. Ltd is planning to expand its offering of Tower Cranes being manufactured at its Pune plant under the joint venture of the two entities forged in 2013, based on the emerging requirements of the Indian construction sector, said Mr. Tushar Mehendale, MD, Electromech, during an interactive meet with customers, mostly from the real estate sector, organized by the company recently in Gurgaon.

He added, "The fast growing trend of mechanization of Indian construction sector coupled with adoption of precast construction technologies, gives us an ample scope to expand our tower cranes in Indian construction sector. The market of tower cranes in India was between 600 - 700 units in 2013 which is likely to grow to 2000 units in the coming years. The ability of Zoomlion to manufacture wide range of tower cranes and make them available in the shortest possible time, suited for varied applications, along with providing prompt product support and services makes us well placed to encash on the emerging demand. Zoomlion manufactured 12,000 tower cranes during 2013."

Furthermore, as an industrial crane supplier, Electromech has been supplying gantry cranes to several infrastructure projects across the country as well as globally. With precast construction gaining ground in construction projects as well, we are hopeful of selling more number of gantry cranes. The company makes EOT cranes of its own as well as cranes with ABUS kits from Germany and explosion proof cranes using Stahl crane kits from Germany. Electromech manufactures, TC- 5013-5 and TC-5013 FG-5,5 tons hammer head Zoomlion tower cranes under the brand name Zoomlion-Electromech for the Indian market."

Mr. Arun Bishnoi, Director Sales, Zoomlion Electromech India noted, "Zoomlion tower cranes have their proven brand value in Indian construction sector. This is indicated by the fact that there are close to 4,200 units working in India. Based on the emerging trend of precast construction in India, with notable precedent set by contractors like Supertech, Amrapali and BCC, who are also our reputed customers, we are quite hopeful of increasing our share of the pie. With wide capacity range of tower cranes under the flat top, hammer head and luffing segments, we are adequately placed to meet diverse requirements of Indian construction sector. Zoomlion manufactures hammer head tower cranes with various lifting capacities such as 5-250 tons, flat top 5-160 tons and luffing cranes 5-100 tons. It has supplied customized tower cranes with outside climbing feature having a mast height of 220 meters for a real estate construction project for K. Raheja in Mumbai. One of our recent supplies has been tower cranes for precast housing cluster to Amrapali projects in Gurgaon and two high end TCT 7257-20 flat-top tower cranes and tip load of 2.7 tons at 75 meters jib length to Nagarjuna Construction Company for construction of 170 meters tall natural draught cooling towers. The cooling towers will provide cooling to two 1320 MW coal fired power project at Muthukutur Mandal in Nellore District.

Zoomlion Electromech Interactive Meet

He added, "Zoomlion tower cranes are ideally suited for Indian construction projects as the cranes have a longer life span of 15-20 years as compared to 8-10 years for other contemporary offerings lesser in price. Further, the Zoomlion cranes have lower owning and operating costs due to lesser breakdowns and parts replacements. This is owing to the higher quality of metallurgy involved and advanced parts from the CE certified components makers globally. "We are offering customers adequate scope to analyze our tower cranes by highlighting our manufacturing facilities and advanced technologies involved in our tower cranes, through seminars and knowledge forums enabling them to draw comparison between Zoomlion and other offerings.

To expand growing market of Delhi-NCR, we have recently appointed Gurgaon based, Cangraft Equipments Pvt Ltd specializing in tower cranes trading, hiring, services and turnkey solutions. During 2011, Zoomlion acquired Jost technology input firm providing research and development support to tower crane manufacturing companies. The newer generation Zoomlion tower cranes incorporate design support from Jost."
NBM&CW November 2014
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