Supertech: High on Architectural Excellence
"Supertech, which was set up in 1988, has over the years set new benchmarks of architectural excellence in the contemporary global environment and is now scaling further new heights. Our new focus is on Tier II and Tier III cities and we plan to expand our business in these cities. Our group being on high growth trajectory, has recently launched North India's tallest residential tower ‘North Eye' which is the perfect mix of luxury and convenience and offers unmatched and marvelous living standards," says Mr. R.K. Arora, CMD, Supertech Limited in an interview with Maria R.

Supertech started its operations way back in 1988. Would you like to share your experience of the past two decades with our readers?
Our Group, founded in 1988, has set new trends and benchmarks of architectural excellence in the contemporary global scenario. Being an ISO 9001:2000 certified company, Supertech has successfully completed 20 years in real estate business and today has revolutionized the real estate arena.

The Group is scaling new heights and touched the horizon of excellence. It has already converted more than 33 million sq. ft. area of residential and commercial entity into architectural landmarks and more than 36 projects that accommodates nearly 30000 families. Its various projects viz. Residential & Commercial Townships, Shopping Malls, Hotels and IT Parks have either completed or about to complete. We are inspired by our clients to endeavour the dreams turning into reality. Our commitment to deliver quality with aesthetic design surges ahead with the enterprising vision of creating value through excellence. Our world-class architecture shows true modern lifestyle.

We never tried a reputation for ourselves, instead, we concentrated on development across 35 locations in India and in the process our reputation built by itself. The group was set up with a vision to set new benchmarks of architectural excellence in the contemporary global environment and today each of our projects deliver on it, by employing modern engineering techniques and use of the best available materials.

Supertech: High on Architectural Excellence
Supertech has recently launched a megaproject "North Eye”in Noida. What prompted you to come up with this tallest tower in the national capital?
Providing living at a height where no one has ever lived before was our thought which we executed by launching North Eye. North Eye is not only North India's tallest residential tower but also its unique features make it different from others. It is an architectural marvel with the perfect mix of luxury and convenience, as it offers unmatched living standards in a peaceful and serene surrounding, while being excellently linked with all major points of interest in Delhi NCR at the same time. The project is going to give an opportunity to the proud owners to live at a height.

Also, please mention the USP of the project.
North Eye will have 60 floors with a swimming pool called the "Infinity Pool” on the top (60th floor). It will also have an open-air restaurant for the finest dining experience, a uniquely designed Helipad for the frequent urban fliers and an observatory which is equipped with real, high-end telescope.

Currently the real estate sector is recording a brisk business in tier II and tier III cities. Supertech too is aggressively pursuing its projects in these areas. What are the other plans to extend and further promote your business in such cities?
We already have projects in Haridwar, Meerut, Moradabad and Rudrapur in residential and hospitality sector and we plan to extend ourselves in Tier II & III cities as there is a lot of scope in these cities due to space crunch in the metros. These cities have great demand as people are now becoming lifestyle conscious and they don't mind traveling for work everyday to nearby big cities as they now have option to have the same lifestyle of metros in their own surroundings at a reasonable cost. The Government has been providing immense support to make these cities grow in terms of infrastructure and other basic necessities.

Real estate market has witnessed a marked business spurt in the recent past. How do you expect it to grow in the next two-three years?
Supertech: High on Architectural Excellence

The demand of real estate market especially Delhi's NCR has seen a tremendous growth in the past couple of years due to increasing number of corporate coming in, better infrastructure including Metro connectivity, and many more reasons. This trend will continue in the coming years as well resulting in rise of property price appreciation and better delivery of quality as people are becoming more quality conscious these days.

The spiraling input cost is currently a cause of concern. How is it going to impact the real estate business in the near future and what about your prediction on this score?
Definitely it is a cause of concern for the real estate sector but we go with the commitment made to the customers.

How do you rate your current business growth? A word about your future construction market plan to stay ahead in the business.
We are on a very high growth rate in terms of recently launched and delivered number of projects. We have always believed in delivering quality projects to our customers and are maintaining this for the last 22 years. We are constantly working for the development and shaping of land as well as contributing in the progress and growth of nation. In our commercial segment, we have developed Malls, Multiplexes and are now expanding fast into Starred Hotels, Category. Next in the line is development of IT Parks in metros. Proposed IT Park, Greater Noida will provide world-class infrastructure with ultra modern facilities and business for its client companies.

Supertech: High on Architectural Excellence

Evaluating our own growth, I see a big scope plan for our company. We are coming up with our projects in Delhi NCR's hottest destinations such as Noida Extension and Yamuna Expressway. We will also be launching our projects in Bangalore and Mumbai soon.
Kamdhenu: Promoting Best Practices & Solutions for Waterproofing
According to Saurabh Agarwal, Managing Director, Kamdhenu Colour & Coatings Limited, the company owes its success to the high quality of their products and the value proposition they bring to the end-users. Kamdhenu Paints has a wide range of

Read more ...

Tackling Waterproofing Stereotypes
Sameer Karkhanis, Founder, Odd Jobs Waterproofing, highlights the areas where waterproofing needs attention, the challenges involved, and suggests appropriate measures and remedies. In the constructed and operative high-rise buildings there are

Read more ...

Mahindra Logistics - Leveraging Technology for Seamless Customer Experience
Rampraveen Swaminathan, MD & CEO, Mahindra Logistics shares the company’s strategy of providing clients cutting-edge technology and cost-effective solutions to help them become more agile, and the sustainable initiatives being taken at their

Read more ...

PrimeTime Logi Services - Providing Holistic Logistics Solutions
According to Gaurav Agarwal, Director, PrimeTime Logi Services, the company is well-equipped to provide logistics solutions that are tailored to meet customers’ specific needs and committed to optimizing efficiency and reducing costs by leveraging their

Read more ...

Caterpillar’s Tech Driven Approach to Meet Customer Expectations
Amit Bansal, Director Sales & Marketing-Building Construction Products Division, Caterpillar India discusses the company’s plans to move to electrification and alternate fuels. According to International Monetary Fund (IMF), India's economy is expected

Read more ...

LiuGong India: Going from Strength to Strength
LiuGong is steadily strengthening its presence as a total solutions provider in the road construction and mining sectors by developing advanced products that give high productivity along with fuel efficiency. For the road construction segment, LiuGong India

Read more ...

Precast India Connector - Helping Precasters Overcome Cost & Time Overuns
Precast India Connections, a new entity of Precast India Infrastructures, has innovated and patented a method of achieving a Dowel-Sleeve connection that functions even in the horizontal direction. Kapilesh Bhate, MD, Precast India Connections, shares information

Read more ...

Garware Technical Fibers Making a Difference
According to Tiru Kulkarni, President, Geosynthetics & Head, Garware Technical Fibers Limited, the company’s innovative solutions are creating an impact and replacing traditional technologies, and thereby adding a lot of value proposition to construction

Read more ...

J. Kumar Infraprojects - Automating Construction With Cutting Edge Technologies
J. Kumar Infraprojects has executed hundreds of infra projects across roads, metros, dams, and hydropower during the last 10 decades. Business Head Yusuf A S Inamdar, attributes the company’s success to its investment in high-tech machines, R&D, reliance

Read more ...

Everything is Possible Through Hard Work
BRO has been at the forefront of adopting the latest technologies, which are both environment-friendly and cost-effective, and have resolved many construction problems, while facilitating speedy execution of projects. The organisation has not only constructed

Read more ...

Why India is an Important Market for TEREX
Terex enjoys a strong brand recall in India’s construction equipment market, especially in crushing and screening, pick and carry cranes, and the more recent solutions for waste recycling. John L. Garrison, Chairman of the Board, President & CEO, and Kieran

Read more ...

Escorts-Kubota - Ready to Showcase Its Strengths to the World
Sanjeev Bajaj, Chief Executive, Escorts-Kubota discusses with S.A.Faridi, the synergy that the joint venture between India’s multinational conglomerate Escorts Limited and the renowned Japanese Company Kubota Corporation will bring to India’s construction

Read more ...

SROT: Indigenizing Production
Yusuf A S Inamdar, Director - Industry, SROT, and Regional Business & Technical Head, J Kumar Infraprojects Ltd, throws light on how the SROT Incubation centre, which is a vital step towards achieving an Atmanirbhar Bharat, will help budding entrepreneurs

Read more ...

Neptune innovates artificial sand, green sand & artificial aggregates
We have four major divisions within Neptune: our Building Material and Construction Technology Division focuses on building construction materials. We are a leader in fly ash brick plants, concrete block and paver manufacturing plant, CSE brick plants, red

Read more ...

Everest Engineering Equipment - Catering to Mega Infra Construction Projects
Everest Engineering Equipment, exclusive distributor of GJJ passenger hoists and platforms in India, has grown tremendously with many new customers and repeat buyers. Discussing the company’s expansion plans, PV Ramdev, Managing Director, informs

Read more ...

Arihant Panel Fittings: Meeting Demand for Quality Products
We are providing customised products and innovative solutions by constantly investing in R&D to come up with new designs and technologies. Mahendra Jain, Director. Arihant is meeting demand for products such as quarter turn locks, compression locks

Read more ...

GMMCO: Providing a Seamless Experience to Customers
Gmmco Ltd., a part of the 2.9 billion dollar diversified CK Birla Group, is keeping up the Group’s legacy of helping build the India of tomorrow by offering world-class and innovative solutions for infrastructure and mining. V Chandrashekar, Managing

Read more ...

Moteurs Baudouin
We are fully geared up with the technological advancements required to meet the CPCB IV+norms with our flexible and dependable power solutions. Gurunath Kulkarni. For over 100 years, Baudouin has been designing the highest quality diesel and gas engines for

Read more ...

Builders Association of India: Bridging the Gaps
Nimesh Patel, President, BAI & Managing Director, Maruti Infrastructure Limited, discusses the challenges and issues faced by the construction and real estate industries of India; why BAI is propagating a Unified Standard Contract Document, and how the

Read more ...

Volvo CE India: Designing Machines to Give Power & Precision
Volvo machines are 10-15% more fuel efficient, they comply with CEV IV emission norms, and can run on alternative eco-friendly fuels such as biodiesel. We lay strong emphasis on operator training for efficient use of every machine that we sell, avers Dimitrov

Read more ...