Mahesh Gupta
"At Excon 2013, we would be launching Scaffolding Plank which is our unique product thereby adding another feather in our cap. As we are receiving lots of domestic and overseas enquiries for our H-Beams on daily basis, hence soon, we shall start the supply of H-Beams to Indian and Overseas market. Shri Ram Panels remains always keen to bring something innovative and to explore new horizons. We remained successful in marking our presence in Gulf Countries and now we are targeting the European Countries," says Mr. Mahesh Gupta, Managing Director, Shri Ram Panels, in an interview with Maria R.

As Shri Ram Panels is participating at Excon 2013 for the first time; what are your plans for the show including new launches at the event?
Although, we are participating for the first time in Excon-2013 but our previous experience of participation in world level exhibitions will help us to make our participation more successful. Apart from showcasing our current products, we are launching Scaffolding Plank which is our unique product and another feather in our cap.

Could you please tell our readers about the technical attributes of the new launches to be made at the show which would give an edge over others and also their salient features for better performance, reliability, and durability?
This Scaffolding Plank is manufactured with high strength, light weight mature timber veneer. It's manufacturing process is imbibed with special technology and expert supervision which results as it's durable and consistent performance in functioning. Beside this, Scaffolding Plank is completely Eco Friendly product because it is manufactured from plantation timber which means no deforestation is involved for manufacturing of Scaffolding Plank and from its manufacturing process to final usage, this product is completely safe for environment.

A word about your recently introduced H-Beams and its market response.
We are receiving lots of domestic and overseas enquiries of H-Beams on daily basis and we are working on them. Soon, we shall start the supply of H-Beams to Indian and Overseas market.

How difficult are you finding to stay on your marketing and business development strategy in the current tough economic scenario?
We agree that Indian economy is going through a very tough scenario especially plywood sector and there are numerous factors responsible for this situation, especially, imposition of heavy taxes by Central Govt. and Local Governments are really making hard to survive. But, still Shri Ram Panels is leaving no stone unturned to keep its flagship high. Our survival is being ensured by our versatile product range.

What are the initiatives taken by the company to sustain demand by insulating pricing pressure?
There are two strategies of business to meet pricing pressure, "Either reduce the prices and reduce the quality of products/services or increase the prices and simultaneously increase the quality of products/services" Shri Ram Panels has never believed in compromising with it's quality of products/services, infact we keep on working on new plans, focusing on new innovations, searching new technologies of production to reduce the cost of manufacturing so that we can pass on it's financial benefit to the customers in shape of economical prices. We are having PAN India distributors network, sales team and branch offices to facilitate our customers at every point whether it is related to supply or complaints handling our dedicated sales teams and distributors are always ready to support customers in every aspects.

Shriram Panels Scaffolding

As Shri Ram Panels is vying for a widespread global presence and started the journey from gulf countries. What are the next targeted markets and progress so far?
Shri Ram Panels remains always keen to bring something innovative and to explore new horizons. We remained successful in marking our presence in Gulf Countries and now we are targeting the European Countries. We are working on Joint Ventures with some overseas companies and hopefully Shri Ram Panels will again be successful in marking it's presence in European Countries also.

For Shri Rams Panels, 'Satisfied Customers are the best Advertisement of the Products.' Would you please describe the strategy which your company has adopted to win customer's trust?
Shri Ram Panels has always worked hard for customer satisfaction. We have PAN India Distributor network to ensure the ontime supply to end customer. We have opened branch offices in the major cities so that in case of any grievance they can approach there. Although, these offices are limited to some cities but we are working on increasing the numbers of offices to cater small towns as well. Dedicated services to the customers of all sectors has always put 'Magnus' in front row.

NBM&CW November 2013

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