New Innovation from JCB India at bC India

Amit Gossain
We will display our entire range of world class machines which includes our backhoe loaders, tracked excavators, wheel loaders, compactors etc. One of the major highlights will be our revolutionary machine – the "All New JCB 3DX" backhoe loader which was launched last year. The latest offering in the range of tracked excavator - The JS120 will also be displayed at the show along with recently launched 430ZX Wheel loader which comes with JCB ecoMAX CRDi engine, known for its best in class efficiency, says Mr. Amit Gossain, Vice President – Marketing & Business Development, JCB India, in an interview with S.A.Faridi.

What are your plans to participate in bC India exhibition in Mumbai? Please share your views on products and services on display including information on new products launches, business agreements etc. with our readers.
We are participating in bC India and presenting new innovations from JCB.

One of the major highlights will be our revolutionary machine – the "All New JCB 3DX" backhoe loader which was launched last year. This new generation machine is powered by the JCB ecoMAX engine and saves upto 2.5 lac of fuel per annum at current fuel costs.

The latest offering in the range of tracked excavator - The JS120 will also be displayed at the show along with recently launched 430ZX Wheel loader which comes with JCB ecoMAX CRDi engine, known for its best in class efficiency. Particularly designed for road construction projects, we will exhibit our world class 9 T Tandem Roller VMT 860 which offers unmatched benefits to our customers in the road construction business.

Apart from these latest additions, we will also display our entire range of world class machines which includes our backhoe loaders, tracked excavators, wheel loaders, compactors etc.

The most awaited demonstration, JCB's world famous 'Dancing Diggers' show will also be performed in the exhibition to enthrall all visitors and to prove the ruggedness and versatility of our machines.

Do you think that participating in bC India would help in promoting company's marketing objectives and vivificate a new dimension to its business areas?
bC India provides a platform to exhibitors to display their product, latest technologies and innovations.

JCB has always been the frontrunner in technological innovation and bC India is a vital stage to show our latest innovations on. It gives us an opportunity to exhibit our machines to the world which are the most reliable and fuel-efficient in the construction equipment industry.

An overview of your company progression and its important business areas serving the infrastructure & construction industry.
JCB in India started its operations in 1979 and today it is the fastest growing company in the Indian earthmoving and construction equipment industry.

JCB already has three world class manufacturing facilities in Ballabgarh and Pune. The one in Ballabgarh is the world's largest backhoe loaders plant with the manufacturing capacity of 100 machines per shift. This plant also manufactures the Liftall, our 'pick-&-carry' crane.

We have two manufacturing facilities in Pune. The Heavy Line manufacturing plant manufactures state of the art heavy equipment like tracked excavators, wheeled loaders and compactors whereas the other one exports fabrications and components. They were inaugurated in the year 2007 and 2006 respectively. Very recently, JCB announced its plan to set up its fourth world class manufacturing facility on a 70 acre site in Jaipur. The approximate investment of Rs.500 crores has been planned to set up this facility in phases.

Backhoe Loader

In terms of our distribution network, we have the largest and the strongest reach in India. Currently, we have 57 dealers and over 490 outlets operating in India who ensure that our machines reach our customers in any part of the country. As part of our expansion strategy, the number of outlets will continue to expand so that we are available 24x7 for our customers. JCB India has grown along with the infrastructure development in the country. It has always placed great faith in the overall growth story of India and accordingly made strategic investments in expanding our manufacturing footprint and distribution network.

How do you see the demand trends for the CE market in 2013-14 in view of government more proactive approach to infrastructure development in the country?
With the increasing focus of the government towards the Infrastructure sector coupled with the planned investment in the next five years, we definitely anticipate a strong growth in construction equipment industry. Also, as our government plans to work on the faster execution of the top priority projects, it will act as an enabler in keeping the momentum rolling.

In the upcoming 12th five year plan, major investments are planned by our government to reduce the infrastructure deficit.

This augurs well for the CE industry.
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