Mitesh Chitkara From COBO shares insights on Next-Gen, Sustainable & Competitive Construction Equipment
India is an important market that holds a lot of promise for our growth. We are expanding further into different regions and adapting to its diverse requirements.
Mitesh Chitkara, Vice President
As a global provider of integrated systems for mobile machinery, what strategies is the company implementing to maintain competitiveness in India’s fast growing CE market?
India’s construction equipment (CE) and off-highway vehicle (OHV) market is at a strategic inflection point, shaped by strong infrastructure ambitions, increasing global integration, and a tightening regulatory environment.Key drivers to its growth trajectory are the massive infrastructure investments, mechanization and efficiency gains, rental market expansion, competitive manufacturing, global integration and export opportunities. At the same time, there are challenges like domestic demand volatility, cost pressure, technology adoption risk, and regulatory complexity.
COBO is a worldwide leader, providing technological solution in various domains like driving, controlling, sensing, lighting, informing, powering, coding, processing, wiring and digital services to the CE and OHV markets. Some of the strategic initiatives that we have been taking from time to time include product innovation, offering integrated system solutions complemented by product diversification, and investing in emerging markets.
What steps are being taken to integrate advanced technologies and provide localized support to OEMs and equipment users?
Our approach has been very simple, from understanding the local context and building strong relationships, to taking a flexible approach. To integrate advanced technologies and provide localized support, we try to engage at early stage with the OEMs for their new product developments. It helps us to understand their requirements in order to propose various solutions and advanced technologies. At the same time, we handle all new developments and customizations for India locally, supported by a team of experienced engineers and professionals. We provide end-to-end support locally, from understanding their requirements, drafting software specifications and application software development, and even on-site calibration when the machine is ready.
As construction equipment becomes increasingly intelligent and connected, how is COBO innovating its electromechanical and electronic systems to enhance machine performance, operational efficiency, and predictive maintenance capabilities?
COBO is positioning itself strongly with innovative solutions to improve machine performance, operational efficiency and predictive maintenance. Our connectivity solution COBO Intouch offers integrated IoT solutions for smart fleet management, advanced connectivity, cloud services, and remote diagnostics in a single platform to boost efficiency and productivity.It enables real-time monitoring and predictive maintenance. Machine owners can access their machine data from anywhere and reduce downtime through maintenance based on actual workload, and get remote software updates, from anywhere in the world. COBO devices support OTA (over-the-air) software updates to ensure optimal performance without interrupting operations.
How is your company contributing to energy efficiency and reduced environmental impact, and building customer loyalty and trust?
Our company supports best global practices for sustainable and energy-efficient technologies through energy-efficient and smarter electronic designs; durability to reduce waste and lifecycle emissions; use of sustainable and recyclable materials; responsible and low impact production processes through certifications such as ISO14001; and finally, through employee engagement for fostering a culture of sustainability.COBO is reinforcing customer trust through reliable product support, transparent partnerships, and long-term service reliability. This not only enhances customer satisfaction, but also reinforces our position as a dependable technology partner contributing to sustainable growth, innovation, and the future of smarter, safer equipment.
What key innovations will COBO highlight at EXCON 2025?
At EXCON 2025, we will emphasize our core strengths for India’s CE industry through innovative solutions such as:- Keyless System
- Radio Remote System
- AS 6.0 Multifunction Arm Rest, as Ergonomic and Intelligent HMI (Human Machine Interface) solution
- New VDS ATX Steering Column Assembly with integrated 7 inches display and LIBRA HE
- New Monho Seat with excellent comfort along with ICS (Interactive Comfort Seat)
- Adaptive and Energy Efficient Lighting like ADB matrix LED work lamp and Wallie Head Lamps
- New Range of Sensors for Integrated System Solution
- Smart Series of Rocker Switches with CANBUS gateway
- New Range of Wider Displays and Instrument Clusters with different sizes and technical configurations
- New “HE” High End Series of Safety Controllers (HE48, HE84 and HE154) with top computing power, high configurability of inputs and outputs and high power of hydraulic and electric movements.
Published on:
02 December 2025
Published in: NBM&CW DECEMBER 2025
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