"LiuGong Set to Make its Presence Felt in India"... Says Mr Zeng Guang’an, in his interaction with SKK of NBMCW.
How do you look at the emerging construction equipment market in India and your plans to integrate your Company proactively into the Indian market?
We look very positively at the emerging construction equipment market in India. India is perceived as one of the most important global markets, and becoming established, and this is of great long-term importance. With more players and more investment pouring in there will be more demand for quality equipment that is going in for timely completion of projects. This is very good for the manufacturers and suppliers, as well as good for the Indian economy as it continues to emerge and grow to its full potential.
We on our parts, would like to take advantage of this emerging market scenario and seeking to set up a unit here to capitalized on the growing demands for the equipment. In just four years of its entry into the Indian market, the Company through its representative office in the country has managed to sell nearly 300 construction machinery units. With more orders in the pipeline, we are set to make our presence felt in the competitive market.
What has been the response of your participation in the recently held IIFT 2006 in Delhi?
There has been a very good response of our participation in the recently held IIFT. Liugong was among the top Chinese companies participating in the Fair under the umbrella of China’s Commerce Ministry to give greater push to our economic ties through introduction of high-tech quality products for various sectors of industry including construction equipment and related machineries sector. Happy at the encouraging response of the visitors to our Stall at the Fair, we are broadening our product line.
Tell us something about Guangxi Liugong Machinery Company, its product range. How its product range has an edge over others in terms of technical operation,efficiency, ease of operation, and overall cost effectiveness?
Liugong is one of the leading construction machinery manufacturer, established in 1958 in China. The company deals in developing, manufacturing, marketing, supplying maintenance technical services for the machinery and equipment. Its product range includes Wheel loader series, bucket capacity from 0.81 to 5.4 M3; Hydraulic crawler excavator series, bucket capacity from 0.4 to 1.2 m3; Vibrator roller, motor grader, paver and other road equipment series; skid steer, backhoe loader, concrete equipment and fork lift trucks, etc.
The company is well reputed for its large-scale production capabilities with an annual output of 20,000 units for all kinds of construction machinery and equipment and possesses many inhouse technical facilities such as large-scale processing centres, automatic robot welding lines, resin and boxless mounting lines and assembly lines. The Company has been introducing worlds’ advanced technology in its product range and has built the nation biggest wheel loader CLG899. To keep its product line advanced, the Company has established a joint venture with Germany’s ZF Corporation to manufacture transmission and axles to equip its products.
What is the size of market the Company commands in China and Company’s export promotion measures to capture market overseas?
In China, the loaders market size is around 100,000, and excavators market size is around 40,000. Soon, India will grow to that kind of size. To capture the market in overseas like India, we have to be the local supplier both for machines and services. Close to customer to offer the cost-efficient solution is the only way.
What systems are placed in your Company to ensure manufacturing and supply of products of international quality standards?
Liugong has in place a perfect quality control system to ensure production and supply of international standard and to the requirement of its clients as per their specifications. The Company has been awarded the certificate of ISO 9001. The Company has won the distinction as National Enterprise to Customers Satisfaction, National Service to Customers’ Satisfaction etc. Thus winning the confidence and trust of its customers. To support its growing market, the Company has started a training programme and currently has around 100 engineers to provide support services to customers with focus on India.
Taking the largest share in China’s market, the Company is exploring overseas markets and looking for partners to create sound position in the overseas market.