LiuGong India Upbeat About Its Aftertime Business in India

President, LiuGong
LiuGong India—a 100% subsidiary of the leading Chinese machinery giant, Guangxi LiuGong, with manufacturing expertise of over 50 years is quite optimistic about its future business potentials in India. With colossal opportunities in infrastructure, we are quite optimist with 20–25% average growth in Earthmoving & Mining segments in India. To complement the growing opportunities, our endeavor is to support customers by offering total solution through our products and services and to achieve our objective, the company is putting its all-out efforts to come up to the aspirations of our customers, says Mr. Sunil Sapru, President, LiuGong India.

In developing countries like India, Infrastructure development will play a significant role in its economic development. The tormenting recession of last year, has now become a thing of past and industry is getting back on fast track and the adoption of better technology can only lead to the success of any organization. In turn, the success of technology depends upon the barriers encountered and the carriers used to overcome them for its transfer by meeting the local environmental conditions that is what LiuGong has perceived in its Vision, he claimed.

Inadequate information about technical, market & customer issues and to conquer these barriers one has to strive in choosing right type of technology at the right time and that is what LiuGong's exact motto is. At this juncture, with the booming infrastructure, LiuGong is engineering to play a vital role, overcoming the challenges and help the industry by providing world class solutions.

Liugong Factory

Guanzxi LiuGong, a leading manufacturer of Earthmoving, Construction & Mining products and Wheel Loader, started its business venture in India in 2002. After detailed study of market including environment & application, LiuGong initiated a new revolution in the Industry with its products' durability, reliability and value added services and as a result of which the return on investment got an excellent response from the Indian market.

LiuGong India with its core values of being a Customer Oriented, Quality driven and creating values through cooperation, has set up its base in India with offices across 5 major cities/metros, logistic/parts centre in Chennai & Indore. Further, the network is supported by 15 dealers with 28 outlets across the country with a clear objective of being very Close to the Customer matching their requirements. Our mission is to create a benchmark in coming years to come up with utmost customer care for which the company is planning to set up more outlets aftertime.

The re-strengthening of our bond with users, ensures full confidence in us. LiuGong India Plant is a milestone in its operations covering 44 acres fully equipped with the “state-of-art” facilities; fully operational capacity of R & D-Manufacturing-Sales-Service-Parts centre with a production capacity of 3,000 units annually in first phase and other products of the company will be launched in phases. We are quite optimistic showcasing our products range with firm commitments to our manufacturing plants; having set up vendor base along with key strategic suppliers with commitment to our value chain to meet emerging challenges.

The company has put in place a fully operational R&D centre where we are developing products to matching local environmental norms and applications that allows us to showcase our innovation, strength and re-align our strategies to meet demand of Indian Market. This will ensure our product users' end to end solution and help customers to make the right type of product choice.

Further with the State-of-the-art training centre helping us to provide skilled manpower for which there is acute shortage at the moment in the country. Also it is being used to train our dealers.

LiuGong India plant will have 3 phases bringing FDI investment of around Rs. 500 crore in future. Company's association with India dating back to 2002 and during these eight years, the company has demonstrated excellent competitiveness and the market performance have far exceeded the industry's average growth rate. Company's wheel loaders segment with its strong presence in Indian equipment market is expected to push LiuGong India projected annual revenue to $175 million by 2012, he added.

Our mission is going very well in supporting customers offering total solutions by way of our products and services. Being a world's largest wheel loader manufacturer, with its 13 other products provides right ingredients to the construction Industry. The company has wide experience with wheel loaders (1.5 to 10 Tons), hydraulic excavators (4 tons – 120 tons), road equipment such as compactors, motor graders, cold planner, dozer, cranes, forklifts and multipurpose products like skid steer loaders, and backhoe loaders. In 2009, the group has achieved sales revenue of $1.6 billion with its products available in over 90 countries.

wheel loaders

LiuGong India has recently displayed majority of its product range in India and though these products have proved credentials globally but are new to the Indian Market. The company is currently busy in raising awareness in the Indian Market to send a clear message to the Industry and its associates that LiuGong has arrived.

The products exhibited have raised the competition level and LiuGong is going to change the whole market dynamics by showcasing its strength, expertise over the years in Earthmoving, Construction and Mining products with its latest additions and innovations.

The products clearly display their custom- isation, ruggedness and reliability. Adaptation is the key to success in Indian conditions. Some of our USPs include the right product at competitive rate, higher returns, provide total solution to our business associates (one window shopping), low operational cost thereby adding Value for Money, claimed, Sunil Sapru.

LiuGong has made strategic forays in the mining industry of India by supplying time tested and established 3T & 5T class wheel loaders viz CLG835 & CLG 856 respectively. These loaders, since inception in India, have created a niche market in the mining segment - coal, iron ore or stone quarrying. In the coal belts of Orissa (Talcher), Jharkhand (Dhanbad), Bellary, Hospet (Karnataka) & Bihar, the LiuGong 5 tons Loader – CLG 856 has a strong presence. This particular machine has proved itself as 'cash cow' to many coal mining contractors in these areas. Some of these prominent contractors who are proud owners are GLOBAL MINETECH, Sainik Mining, Aryan Coal, BLA, UTKAL HIGHWAY and RUNGTA etc. In the iron ore mines of Goa, SALGAOKAR MINING is having an impressive fleet of 62 machines; in stone quarrying operations in Bihar, C&C Group of Delhi owns more than 45 units. Apart from mining operations, the machine has equally proved its worth in tunneling operations for Hydel Power Projects and Metro Rail Projects etc.

After achieving resounding success for its wheel loaders, LiuGong introduced its Motor Grader - CLG 418, in the mining & road sectors and Hydraulic Excavator with its 20 T class which has earned a reputation for itself in the field of iron ore mining & road projects. To take success a step further, LiuGong is planning to introduce its 36T Hydraulic Excavator-CLG 936, which is one amongst the latest D series machines matching preva- iling emission norm of Tier II cities.

Product Features
LiuGong Products are powered with powerful and fuel-efficient engine; adopted a sturdy & robust product design, equipped with reliable components viz Hydraulics – Kawasaki, Cylinder – Kayaba (Japan), Hoses (Manuli) etc. In addition, our products are quite advanced with Electronic VDO gauges & sensors, computerised designed structural elements, apart from ergonomically designed, they also provide an excellent all round visibility and manoeuvrability. Apart from this, they have conveniently located control system at each side of the drive, easy for operations even in rough terrains. They are also able to provide increased productivity and profitability.
NBMCW January 2011
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