Doosan Bobcat offers fuel efficient & reliable backhoe loader & skid Steer

Doosan Bobcat India, Manjunath S - Director – Sales

The fact that our customers have been using our equipment rigorously for 8 to 10 years highlights the core attributes of durability, cost-effectiveness, and functionality inherent in Bobcat equipment.

Bobcat is a well-established manu- facturer of compact equipment, with a global footprint in key markets like North America, South America, and Africa. As a global entity, it places emphasis on reliability, longevity, and sustainability across its product portfolio that includes compact equipment, ground maintenance equipment, industrial vehicles and portable power products.

Proactive and forward-thinking approach

Bobcat focuses on sustainability, embraces digitalization, and promotes inclusive growth. Its business strategy encompasses developing innovative products, upskilling the workforce, being environmental responsible, and following best business practices. All these attributes make Bobcat a significant contributor to the evolving construction equipment industry, both in India and on a global scale.

Its forward-looking approach includes plans to diversify its product range and increase exports. This strategy aims to contribute meaningfully to India’s ambitious target of becoming a 5 trillion-dollar economy by 2025 through an exponential increase in exports.

Enhancing competence of operators and technicians

Mechanization and user-friendly features of Bobcat are substantiated by operator training and skill development, supported by the Infrastructure Equipment Skill Council (IESC) for enhancing the competence of operators and technicians. The company’s operator training programs across India are aligned with the Make in India initiative that underscores the company’s commitment to local manufacturing.

Bobcat also educates customers on the various processes of selecting the right machine tailored to specific applications, as against the traditional one-size-fits-all mentality that has characterized the industry.

Introducing eco-friendly technologies

Though Bobcat has introduced eco-friendly technologies such as Electric Vehicle (EV) and Compressed Natural Gas (CNG) emissions in global markets, the implementation of these technologies in India face issues like their higher cost considerations. The Indian market is yet to mature to address the financial challenges posed by higher initial capital expenditures associated with environmentally friendly alternatives.

Bobcat’s competitive edge also lies in its quick adoption of technologies like telematics that allows customers to monitor machine performance, implement geofencing, and scheduled maintenance online. This gives customers greater control over the maintenance and performance of their equipment.

Setting the stage for a more circular and resource-efficient business model

The company has also forayed into remanufacturing in order to address the issue of non-performing/aged assets. By directly purchasing such assets from dealers and offering a six-month warranty, Bobcat not only demonstrates its commitment to sustainability but also envisions future expansion in this domain, setting the stage for a more circular and resource-efficient business model.

Outlook for the construction sector

Despite the ever-changing business environment and the potential challenges during elections and the monsoons, the company maintains a positive outlook for its overall business. This optimism is shared not only by Bobcat but also by OEMs and component suppliers, as they expect a strong performance, particularly in the first and last quarters, which will help in minimizing potential short-term ups and downs.