Chryso Deepens its Presence in India
In a strategic move, Chryso a key international French specialist in construction systems has acquired 100% stake in India's 83 years old leading construction chemical, Structural Waterproofing Company, (SWC) thus deepening its presence in India so much so that it could be a game changer in construction chemical solutions in the construction chemicals market in India as the analysts view this development.
These organizations, each having over 7 to 8 decades experience in manufacturing and marketing have already established their strong credentials in construction chemicals space with innovative products and services for the construction industry. The newly inaugurated state-of-the-art R&D Centre in Navi Mumbai would cater to the requirements of domestic and export markets in south Asian countries. We offer extensive access to our research and development laboratories, testing and trails on concrete materials, cement and related products with a vast array of specialized laboratories, equipment supported by latest technology inputs. The opening of the new manufacturing facility in Rajasthan at Alwar would enable Chryso to be a formidable player in the Indian construction chemicals business to support infrastructure development.
Briefing about Chryso, he said, it is a wholly owned company of Materis group, a 2 billion euro + French organization, recognized as an industry specialist in the construction chemicals market, with its headquarter in Paris and a global presence in over 70 countries. As a leader in product innovation, Chryso goes beyond technical solutions delivering its impeccable quality products and services to its customers, so as to be a total solution provider to its customers, from advising on construction specification to technical on-site assistance. At the same time, the company is heavily committed to safety and environment protection for sustainable construction development.
Giving his overview of construction chemicals market in India, he said that on the back of country's massive infrastructure development at hand, the construction chemicals market here is set to grow at a rapid pace as things move on. We have a long-term perspective of participating actively in this market and are a long-term manufacturer and marketing player focusing on constantly innovating and developing new and latest technology products to benefit the construction industry. Our endeavor in India and elsewhere is to realize our mission through strong interaction with our customers to understand their needs and providing need based solutions and technical know-how perfected over years of experience in manufacturing consistent and superior products of high quality standards. We are in India to make our presence strong as it has been a place of significant things to us.
Chryso-SWC manufactures a wide range of products under three broad verticals that include Concrete Admixtures & products for concrete, Cement Grinding Aids & Activators and waterproofing & Technical Mortars and have found extensive application in important national projects and commercial building projects in the country. Our customers include ready mix units, prefabrication plants and construction sites including underground sites in shotcrete, civil engineering, cement manufacturers, grinding units, plaster board manufacturers, plaster tiles manufacturers, and plastic powder manufacturers. With demand coming from these clients in future, we expect to garner a good share of market.
Expatiating on the market mix, he said that the focus would be on new construction and infrastructure projects and retail marketing, in a construction system market where admixtures represents 1/3 of the value, waterproofing 1/3 and the rest are repair and rehabilitation products. The company's latest technology based systems allow instant transmission of customers' requirement to our factories based on four prime locations in India. In addition, our dedicated professionals with in-depth expertise offer instant delivery of ordered Chryso products and service to almost every part of the country to support sustainable construction through latest green –construction standards. To promote healthy and efficient practices of waterproofing and repairs in the country, we would be sensitizing the need for adopting a healthy waterproofing and timely repair culture in the construction industry through our own efforts as well as through the active support of construction chemicals manufacturers, apex body besides having an active interaction with all the stakeholders across the construction fraternity. For waterproofing and repair and rehabilitation problems, we offer a wide range of materials to assist in repair of concrete structures and elements including quality waterproofing admixtures, grouts, technical mortars, and repair & rehabilitation products.
Chryso's mission is to offer effective solutions to serve Indian construction market comprehensively. Servicing the construction industry with most innovative technologies and adding value to the industry is what Chryso has been doing for the last 70 years. Throughout these years reliability and service have been the keystones of Chryso's success. With this mission in hand, Chryso proposes to deepen its presence in India.
NBM&CW April 2013
