BKT - Cutting-Edge off-highwayTires To Enhance Efficiency
Balkrishna Industries (BKT), Rajiv Poddar - Joint Managing Director
As ‘Event Sponsor’ of Excon 23, BKT Tires underscores its commitment to cater to the burgeoning domestic market and the ever-evolving needs of the construction and industrial sectors. Over the years, BKT has raised the bar in tire manufacturing with its pursuit of innovation and excellence.
BKT Tires, an Indian multinational company and a global player in the Off-Highway tire market, through a combination of raw materials, compounds and precision engineering, is providing solutions that bring reliability and productivity in construction machines. The company has strategically positioned itself as ‘Bharat ka Tire,’ signifying its identity as a quintessentially Indian brand with a diverse product portfolio catering to agriculture, industrial, construction, earthmoving, mining, and material handling. The company is set to unveil a range of cutting-edge tires designed to enhance performance and efficiency of machines deployed in the construction and industrial sectors.
Innovating to bring fuel efficiency, productivity, and long service life
Our goal is to introduce tires that not only meet but exceed the expectations of the evolving industrial landscape. By incorporating innovative compounds and tread patterns, we aim to optimize fuel consumption, thereby contributing to the economic viability of our customers while reducing the environmental impact.
Designing tires that complement the unique demands of electric and hydrogen-powered machinery
The electric mobility transition is an unstoppable trend in every segment. Recognizing the global shift towards cleaner energy sources, BKT is actively engaged in research and development to design tires that complement the unique demands of electric and hydrogen-powered machinery. At the start of 2023, we launched a tire family AGRIMAXFACTOR specifically tailored for electric farm equipment. These tires are not only adept at managing the distinctive torque and weight characteristics of such equipment but also enhance energy efficiency.
Shaping a more sustainable future by integrating technology
By developing specialized compounds and tread designs, we aim to contribute to the optimal performance of eco-friendly vehicles, ensuring that they meet the highest standards of reliability and safety. We envision a future where our tires not only meet the stringent requirements of these advanced technologies but also set new benchmarks in durability, efficiency, and environmental responsibility.In terms of technology adoption, BKT Tires is at the forefront of integrating the latest advancements into its product developments. From leveraging artificial intelligence in the design process to incorporating smart sensors for real-time monitoring, our tire technologies are geared toward enhancing performance, safety, and efficiency. By embracing Industry 4.0 principles, we aim to redefine the standards for innovation in the tire manufacturing sector.
We are dedicated to minimizing our environmental footprint by investing in eco-friendly materials, reducing energy consumption, and implementing responsible manufacturing practices. We prioritize the development of tires that not only meet stringent performance criteria but also contribute to the circular economy, promoting a more sustainable life cycle for our products.
Bringing value additions to enhance brand value
Through extensive research and development, we have been introducing tires with advanced features, such as improved fuel efficiency, enhanced reliability, and sturdiness in addition to better ride-ability. These value-added attributes not only elevate the performance of our tires but also contribute to the operational efficiency and cost-effectiveness of our customers.Our customer-centric approach extends to offering comprehensive after-sales services to regular product performance monitoring, arranging tire care and maintenance workshops, and inviting their feedback.
Initiatives to increase sales and expand the market
We are focusing on partnerships and collaborations to tap into new markets. By forging alliances through sports and with key players in the OTR equipment industry, we aim to broaden our reach and introduce BKT Tires to a wider audience. These strategic partnerships not only enhance our brand awareness but also create synergies that contribute to the overall growth of the business.Also, through advertising campaigns, participation in industry events, and engaging with customers on various platforms, we aim to strengthen the BKT Tires brand and build lasting connections with them.
Setting a benchmark for quality and sustainability in the tire industry
BKT Tires’ manufacturing facility features state-of-the-art equipment with automation capabilities for precision and efficiency. In line with the latest industry standards, we have embraced Industry 4.0, revolutionizing our production processes. A digital gallery highlights critical processes and productivity parameters, fostering transparency and accountability throughout our manufacturing units.To enhance efficiency and reduce errors, we implement poka-yoke techniques, setting a benchmark for quality in the tire industry. Beyond efficiency, our work environment prioritizes employee well-being with zero noise levels and a constant ambient temperature. Dust-proof rooftops and Air Handling Units (AHUs) further contribute to a clean and controlled setting. Our commitment to sustainability is underscored by the inclusion of a carbon plant, aligning with global environmental responsibility standards.
Production at BKT commences only after rigorous QC checks at every stage, ensuring the reliability and safety of our products, while our test track for new product validation ensures that our tires meet the high industry standards. We conduct over 10,000 process control checks per day. Our adherence to ISO standards, including ISO 9001:2015, ISO 14001:2015, and ISO 45001, reflects our dedication to quality and environmental management.
NBM&CW - December 2023
