Recently, TIPL, the wholly owned subsidiary of TIL Limited entered into a marketing distributorship agreement with SEM [formerly the Shandong Engineering and Machinery Company-China] for its range of wheel loaders in TIPL territories of North and East India. SEM has been a successful company for about 50 years in China. In 2005, the company was acquired by Caterpillar and today it is a 100% subsidiary of Caterpillar. This acquisition of SEM has enabled Caterpillar to compete across the product segments – specially what has been defined as the ‘mid-tier ‘ segment .TIPL tie up with SEM also stems from the same objective- of expanding TIPL’s product portfolio, deepening market penetration and offering superior solutions to a wider cross-section of customers.
Recently, SEM Wheel Loader was launched in Delhi. The response from the customers was overwhelming. On the day of the launch itself, two machines were purchased by a valued customer from Punjab- reinforcing the enduing relation and trust the company shares with its partners. The next launch in Eastern region is scheduled to be held in Bhubaneswar-Orissa.’
The launch of SEM wheel Loader is slated to not only augment TIPL’s product and service portfolio, it would also enable TIPL to offer more attractive ‘price – value’ equation to the small and medium wheel loader customers bringing them more cost effective machines coupled with best in class product support as the key differentiator.
With this smart choice Wheel Loader in its portfolio, TIPL is all geared up to optimize on the immense opportunities witnessed in the SW/MW segment.
SEM 658Z Bar LoaderThe 658 B is a robust, versatile, efficient and cost-effective wheel loader with a payload of 5000Kg. The machine comes with fuel efficient SDEC engine, with ZF Axle and Transmission, specious air conditioned cabin (Standard) which is specially designed for better visibility and with optional bucket attachments as per the requirement (GP / Coal / HD).
A multi-purpose machine, the 658B Z Bar Loader is ideal for a wide range of jobs. The machine is designed to offer enhanced productivity, reduced owning and operating costs while maintaining world class operator comfort and durability.