Lonking India Invites you to bauma China

Lonking India cordially invites you to the bauma 2010 International Trade Fair for Construction Machinery in Shanghai. Lonking India is responsible for the eventual distribution and the provision of full warranty and after sales service support for Lonking Products in India.

The Lonking Brand produces Wheel Loaders, Road Rollers, Excavators and Forklifts of different sizes that are suitable for different applications. Lonking is one of the largest and leading construction machinery firms in China that has proven consistent growth in its business performance, product quality and is best known for its efficient after sales service. The mother company for the brand is Lonking Holdings Limited, a publicly stock listed corporation in Hong Kong Stock Exchange (Stock Code: 0339). The holdings company has 19 subsidiaries that manufactures engineering vehicles and components that are essential for a quality assured and cost efficient machine. For the last consecutive 3 years, it has consistently ranked itself among the industry top 50 by International Construction Magazine (2007:40th: 2008:35th; 2009:25th). In sustaining its competitive edge in the Global market, Lonking incorporates a highly-efficient R&D team of more than 1100 people, and truly exquisite craftsmanship in 4 industry leading production facilities covering a total factory area of over 3 million square meters, and it employs more than 10,000 employees.

When it comes to customers, Lonking believes strict production makes quality products; Strict quality supervision are being Material handling, welding, machining, surface treatment to assembly, each of these procedures is controlled under. Mainly equipped with Cummins, DF Cummins and internationally competitive Weichai engine, Lonking wheel loaders have been a favorable choice for cost performance (1.6 tons to 6 tons) wheel loaders all across Asia. More than 160,000 units of Lonking Products of Lonking have been sold around the world and continue to aid users in achieving reliable solutions. In order to ensure product Quality, Complete after sales Service and Cost Performance, Lonking maintains a strong distributors network. It has established a nationwide and global distribution network and after sales support system in many countries. Lonking maintains its reputation, for only the highest standards in both its domestic and overseas networks. As a publicly listed company, Lonking's paramount responsibility is to maximize the interests of all its stakeholders. Lonking has been creating profit and value for stakeholders, stability for employees, vendors and the optimal user experience for its end users. As for the strategy of Lonking in India, head of International Sales Office, Mr. Guangping Zou shares with us "Lonking has proven its success in the Chinese market through a business model that incorporates superb sales network, complete product line, on time after sales service and instant availability of spare parts; we intend to position ourselves internationally and we see India is a very important market. We cannot say we are global if we do not have presence in India. According to our research, Indian consumers share many similar traits with the Chinese users, we plan to employ the same strategy we have in our home market while at the same time integrate localization, this means, we will have Indian specialists in our marketing partner, Indian engineers in the service team, people who understands the culture and the language, people who can help us develop products and reliable solution that are suitable for India."

bauma 2010

Lonking shall participate in the bauma 2010 International trade fair in Shanghai at Booth F08. bauma China is the leading international trade fair in China and Asia for all sectors of the construction-machinery industry. It is growing at a pace that even industry experts find impressive. China and its neighboring Asian countries, including India, at an important place, are the growth market for products, know-how and services in the construction industry.

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