M&M enters construction equipment biz

Mahindra and Mahindra (M&M)
In view of huge emerging business potential in the segment, Mahindra and Mahindra (M&M) recently announced its foray into construction equipment business by launching its first motor grader. The company recently rolled out its first motor grader -- Mahindra RoadMaster G75 -- under the business vertical and has targeted to sell around 200 units over the next one year. It already has orders for 50 motor graders as of now, M&M President Automotive Sector Rajan Wadhera , said, elaborating that the company's motor grader is priced at Rs 34.99 lakh and around one-third of the cost of big ones being sold by other companies. The company would introduce other products after establishing the product in the market. The RoadMaster G75 rolled out by the company's Chakan plant, has been designed and developed after an in- depth understanding of the needs of the road contractors. The company aims to liberate the equipment from deployment of various sub-optimal methods with limited mechanization and thereby improve their productivity. M&M Truck and Bus Division and Construction Equipment Division CEO Vinod Sahay said the motor grader is most suitable for constructing small to medium roads as well as widening of state and national highways. It is also apt for applications such as embankment or earthwork laying of railway tracks and leveling of large plots for industrial construction.

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