Mahesh Anand, President, Nippon Paint India (Decorative) said, “As a part of its expansion plans, the brand is all set to offer products and solutions under the broad categories - Dry mix, Repair and maintenance, Construction chemicals, and Waterproofing. The increasing number of residential and commercial building constructions, innovation in architectural design and engineering, affordable homes, and the growing trend of Urbanization are expected to drive this category.
Through this expansion strategy, Nippon Paint will make its products available across various segments and to increase dealer touch points by 50% “Furthermore, with Nippon’s strong presence, market know-how and distribution strength; we are positioned perfectly to ace this segment. This also provides an opportunity to grow our ecosystem of dealers, workers, and vendors,” he added.
