A.P. Moller – Maersk introduces ‘One Country, One Price’fulfilment solution

A.P. Moller – Maersk (Maersk) has announced a revolutionary eCommerce fulfilment solution in India with which all elements of an eCommerce fulfilment solution will be available through a single window at a flat rate of INR 80 per order. This solution has primarily been targeted at a typical small or medium eCommerce business in India that relies on multiple logistics partners for different activities. With this solution, Maersk is taking the complexities out of its customers supply chains by providing single window access to all required solutions, such as storage in warehouses, last-mile deliveries and executing return orders, all while providing end-to-end visibility at unified pricing.

"India's e-Commerce business has great growth potential. But the highly fragmented market and supply chain complexity are hurdles to many businesses' growth. With our new solution, we want to stay true to our purpose of improving life for all by integrating the world. With our ‘One Country, one Price’ solution, we will take complexities out of our customers’supply chains and grow with them as they focus on what they do the best, said Vikash Agarwal, Managing Director, Maersk South Asia.

The prevalent fragmented logistics solutions are also responsible for fragmented billing. ECommerce businesses are charged differently and separately for each logistics service rendered, making for extremely complex billing. With its‘One Country, One Price' solution, Maersk is bringing all the services under a single charge of Rs 80 / USD 1 per order. This will include 60 days of storage, delivery across India covering 18000 pin codes in 48 hours, 20% returns to origin (RTO) and at no fixed monthly costs or no minimum orders.