Eicher Trucks Supplies First 100 Pro X Small Trucks to Magenta Mobility

Eicher Trucks and Buses has announced the commencement of supplies for the initial 100 orders of the Eicher Pro X small truck to Magenta Mobility. The first batch of Eicher Pro X small trucks, featuring a 1.7T payload, will be deployed across Magenta Mobility’s operations in major markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will play a key role in reinforcing both Eicher Trucks and Magenta Mobility’s vision of driving sustainable logistics and strengthening Magenta Mobility’s mission of decarbonizing India’s supply chain.

S.S. Gill, Chief Commercial Officer at VE Commercial Vehicles, said, "The Eicher Pro X range is designed to meet the growing demand for high-performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors, and aligns with Magenta Mobility’s focus on decarbonizing last-mile mobility."

"Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet not only strengthens our ability to offer efficient, sustainable, and reliable transportation solutions but also aligns with our vision of delivering high-performance, eco-friendly options for our diverse customer base," said Maxson Lewis, Founder and CEO of Magenta Mobility.

Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the fast-growing 2-3.5T segment, redefining last-mile logistics with best-in-class cargo space, energy efficiency, and driver-centric features like air-conditioned cabins and advanced safety systems. Co-developed with leading logistics players in key sectors such as e-commerce, FMCG, and parcel & courier services, the Eicher Pro X is designed to serve the rapidly evolving needs of these demanding segments. Designed for city and near-city distribution, it offers an industry-leading turning radius and visibility. Eicher’s Uptime Centre provides 24/7 monitoring, AI/ML-driven remote diagnostics, and FOTA-enabled telematics for seamless updates. Integrated with the 'My Eicher' app, these vehicles ensure optimal performance, backed by a nationwide network of 1000+ touchpoints, 470+ service centers, and 7000+ parts outlets.