Eicher Trucks & Buses Inaugurates Exclusive Pro X Range Dealership in Delhi

Eicher Trucks & Buses, part of VE Commercial Vehicles Ltd. (VECV), has launched an exclusive 3S dealership for its new Pro X range in Nangli Poona Industrial Area, Delhi. Operated by Mohan Tractors Private Limited, the state-of-the-art facility offers sales, service, and spare parts under one roof.

Designed to deliver a best-in-class customer experience, the dealership features interactive digital displays to provide detailed insights into the Pro X range, reinforcing Eicher’s focus on innovation, efficiency, and customer-centric solutions.

Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, "Delhi, being a key center for transport and logistics in North India, plays a crucial role in the commercial vehicle ecosystem. With the inauguration of Mohan Tractors’ exclusive Eicher Pro X dealership in the capital, we are enhancing our ability to serve fast-evolving segments like e-commerce, courier, and FMCG. This new dealership underscores our commitment to shaping the future of last-mile logistics through smart, sustainable, and customer-first solutions. The new 3S facility brings together innovation and trust to create a truly elevated retail and service experience for Eicher Small Truck customers in this key central Indian market.”

Strategically located on NH-1- GT Karnal Road, this exclusive Eicher Pro X dealership will be a key enabler of the city’s rapidly evolving sustainable logistics ecosystem. The rising demand for efficient intra-city and local transportation solutions has made efficient small commercial vehicles indispensable to the region. The new Eicher Pro X dealership with Eicher On-Road service vans offers fleet owners and transporters doorstep access to Eicher’s new-age, energy-efficient, and connected vehicles—marking a significant step in strengthening last-mile logistics in the region.

Co-developed with customers to meet their specific needs, the electric Eicher Pro X charts a new path into the Small Commercial Vehicle segment. Hence, the company has designed a state-of-the-art born-digital dealership to revolutionize the commercial vehicle ownership journey. This omni-channel retail experience integrates advanced digital tools, including an interactive customization zone, where customers can choose from multiple cargo body designs, load decks, fuel variants, and colour options—a first in the CV industry.