Ecom Express Unveils New Brand Identity

Ecom Express Limited has unveiled a new brand identity, marked by a striking new logo. This logo, featuring a forward-moving arrow enclosed within a square, embodies the company’s commitment to deliver. The ingenious integration of the letter "E" symbolizes Expression, Innovation, and Progress, while the bold magenta color represents bravery, self-expression, and unyielding strength. Reintroducing itself with this vibrant magenta, Ecom Express aims to renew its commitment to customers, partners, and its dedicated team. The rebranding reflects the company's determination to simplify and democratize logistics for everyone, everywhere.

Ajay Chitkara, CEO and MD of Ecom Express, stated, “This transformation reinforces our dedication to our employees and delivery partners, who are fundamental to our business. Our new identity is a testament to our promise of excellence and our commitment to redefining logistics through advanced technology, making life easier for all our customers.” The new logo serves as a powerful symbol of Ecom Express's core values, emphasizing its focus on enhancing customer welfare while fostering a diverse and inclusive environment. Each element of the logo reflects the company’s mission to continuously improve and innovate in the logistics sector.