Anubha Laroiya appointed as Paras Buildtech's VP – Marketing

Heading towards strong market penetration plans, Paras Buildtech announced the appointment of Ms. Anubha Laroiya as Vice President – Marketing. Her previous experience includes brands like The 3C Company and Lotus Greens. She is known for her innovations balanced well with the right media mix to help create a strong brand identity that has led these companies stand out of the clutter. The industry has witnessed some trendsetting avant garde events organized by Ms. Laroiya, many of which stand tall as a testimony of her "out of the box" conceptualization. Vipul Ltd. and Suncity Projects are some other real estate brands that have seen some exemplary work from her desk. Enjoying an absolute edge with her strategic media planning and value for money proposition, she has launched almost 50 varied real estate projects spread across Delhi NCR, Punjab, Jaipur, Haryana, Orissa, etc.

Sharing her thoughts at the announcement, Ms. Laroiya said, "The real estate sector is going through a transition, need of the hour is to communicate and highlight the differentiating elements that make a brand credible and trustworthy. Paras Buildtech is a young and progressive company that enjoys a respectable position in the industry already; it is time to elevate the brand’s achievements and ethics."