WMT Infrawise Delivers Latest & Quality Used Tower Cranes

At Infrawise, we are committed to deliver latest & quality used tower cranes with guaranteed buyback value with all services in the tower crane eco-system business.

Wasim Mirza - Sales Head, WMT INFRAWISE Equipment

What is the business model of INFRAWISE?

We are in the vertical equipment business since 2012. INFRAWISE was incorporated with the aim of providing seamless solutions in the vertical equipment segment to enable real estate customers meet their vertical equipment sourcing most efficiently and economically.

Our aim is to position WMT INFRAWISE Private Limited as India’s premier destination for all vertical construction equipment requirements, with a steadfast dedication to the construction sector, bring transparency, and build trust in our customers, be it for purchase, sell or rent vertical equipments.

How does the model work?

Whether you are looking to expand your equipment fleet or acquire specific machines, we offer a comprehensive range of used and new tower cranes. We facilitate transparent, secure transactions and ensure a seamless buying experience.

We also BUY-BACK surplus tower crane and other vertical equipment. We leverage our extensive pan India network to reach a wide audience, streamlining the selling process for maximum sell value.

For customers looking for tower crane on rent, we offer rental options for a wide range of tower crane including Mobile Tower Crane & Fix Tower Crane of leading brands. Internationally the tower crane is preferred more on rental because of flexibility over ownership.

In what ways do buying used tower cranes benefit contractors and developers?

In recent years, contractors and developers have started considering buying used tower cranes that have been well maintained. A tower crane of a good brand has a life span of 20-25 years, which makes even a used tower crane a dependable equipment.

The benefit also lies in their price, a 4–6-year-old tower crane is available at a price point lower by 40-60% to that of a new crane. This saves contractors and developers a substantial amount of initial investment and results in lesser depreciation in the future. Altogether, it makes good business sense.

What kind of vertical equipment does INFRAWISE trade in and which companies has it partnered with for sourcing used equipment?

We are largely catering to real estate projects with equipment like tower cranes, passenger hoists, and placing boom. Tower cranes is our core expertise equipment, for which we are representing ZTM – a premium OEM brand of China. In passenger hoists, we offer XMT hoists, and in the new Placing Boom category, we are offering products of Zoomwolf and Truemax.

We ensure that our customer's operations are powered by equipment from the industry’s leading manufacturers, so we have partnered with frontline premium, reliable & time tested brands.

In the domestic used market, we are dealing with cranes of ACE, POTAIN, and ZOOMLION. The Chinese market is largely dominated by brands like ZOOMLION, ZTM, XCMG, POTAIN, and YANGMAO. Since we have an extensive network in China and Singapore, we can easily source used tower cranes that have a good service record from these premium brands.

What is your marketing strategy?

We invite potential customers to experience the Infrawise advantage and take their construction ventures to new heights with our comprehensive range of services and solutions.

We offer complete solutions for tower cranes from sourcing both new and used, and renting cranes of 2 to 80 tons. We also offer turnkey services, including transportation and installing them at project sites.

We will soon start manufacturing different types of mast sections, outriggers, and fixing angles, anchors, and tie supports.

We also have buyback offers at good rates for old and used tower cranes, and even help contractors get the best salvage value for their old tower cranes.

What kind of growth do you see in the future market of tower cranes in India?

In the last two years, the Indian market for tower cranes has grown to a market size of 1200+units and we anticipate it to grow up to 3000+ units in the next 4 to 5 years. With the heights of buildings becoming higher and higher, demand for lifting tower cranes will increase substantially.

We believe that there is still a lot to achieve in the real estate sector of India compared to the high-rise developments that we are seeing in countries like China, Singapore, etc. India with its 1.5 billion population, growing urbanization, and need to accommodate people migrating to cities, will see demand for high-rise real estate. Hence, there is a huge potential for vertical equipment in India.

How do you see INFRAWISE positioned in the next three years?

The core value that we offer our customers is accessibility, quality, and affordability (AQA). We see INFRAWISE becoming a trusted vertical equipment partner of contractors, and the preferred tower crane supplier. In due course of time, we will start manufacturing tower crane accessories of superior quality. Our aim is to achieve sales of 100+ crores in the next 5 years.