Surendra Hiranandani, CMD, House of Hiranandani
Investment in innovative technologies and new digital marketing techniques will continue in the post Covid conditions, and (possibly) become even more intense as digitalization will enable quick and easy communication.
As safety, health and hygiene take priority in the post-Covid-19 world, the Real Estate sector too has shifted gear to incorporate them in its day-to-day functioning. The sector has already opted for the digital route to reach out to customers. Investment in innovative technologies and new digital marketing techniques will continue in the post Covid conditions as it enables communication with ease and efficiency at distant locations.
Reputed players with a strong track record in the industry would definitely benefit from both the demand revival as well as the consolidation, which is going on in the industry. Finally, if the government eases the liquidity situation further through tax rebates and concessions, it will increase demand and encourage buyers to come ahead. Overall, the Real Estate sector will emerge as a silver lining due to the stability, security, and safety that it offers as an investment instrument.
As safety, health and hygiene take priority in the post-Covid-19 world, the Real Estate sector too has shifted gear to incorporate them in its day-to-day functioning. The sector has already opted for the digital route to reach out to customers. Investment in innovative technologies and new digital marketing techniques will continue in the post Covid conditions as it enables communication with ease and efficiency at distant locations.
Reputed players with a strong track record in the industry would definitely benefit from both the demand revival as well as the consolidation, which is going on in the industry. Finally, if the government eases the liquidity situation further through tax rebates and concessions, it will increase demand and encourage buyers to come ahead. Overall, the Real Estate sector will emerge as a silver lining due to the stability, security, and safety that it offers as an investment instrument.